The sustainable outdoor brand, Ternua, has just presented its cold collection for next winter to its sales network. On this occasion, as previously done with the spring-summer 2021 campaign, Ternua has done so virtually, given the current context.
Broadly speaking, it can be said that Ternua has designed a collection that is very committed to its brand mission: protecting the planet as well as its people. On the one hand, Ternua protects the planet using recycled materials and treatments that are respectful of the environment.
Among the recycled materials, the brand includes rugs, fishing nets, plastic bottles, plastic collected from the sea, feathers, coffee grounds, wool and wool from latxa sheep (native to the Basque Country), disused garments or walnut shells. In addition, it uses biodegradable antibacterial treatments.
It should be noted that 100% of its collection is PFC free (something it has maintained since 2018 when it was the first Spanish outdoor brand to do so) and 100% Commitment, which certifies that the garment has been manufactured with recycled, natural biodegradable materials, organic cotton or Bluesign certified materials. Likewise, it is worth mentioning the unique projects promoted by the brand (Redcycle, Colorcycle, Seacycle and Artileshell), present in a transversal way throughout the collection lines: through unique garments that combine technicality, eco-design and circular economy.
On the other hand, Ternua protects people through an offer of garments and accessories that respond to the needs of the brands different audiences. Thus, Ternua is able to dress and protect people at the highest level, as it has done by accompanying its Japanese alpinist ambassador, Kazuya Hiraide, in his mountaineering feats, which have earned him three Piolet d’Ors.
But it also protects ordinary people, Ternua urban tribe, with highly functional garments. In fact, for them, Ternua has designed a line of products, together with Polygiene, with Viraloff treatment, the first commercial treatment for textiles in the world that certifies that it reduces, in addition to other viruses, the SARS-CoV-2 virus (generator of the COVID 19), according to the ISO 18184: 2019 standard for textile products for the determination of the antiviral activity of textile products. In this line of accessories, adult masks, childrens masks, gloves and padding are included, all of them made with elastic, comfortable, water-repellent fabric, with antibacterial and anti-odor treatment. Finally, and in this effort to protect people, Ternua has included in its line of accessories two models of hats made by the women of the Hushé Valley. (Pakistan), a project in collaboration with the Baltistán Foundation, created by Alberto Iñurrategi. Thanks to this initiative, the brand will help local women create a cooperative called Ringchan, where they will produce wool hats that Ternua will market in its different markets, and in this way, the cooperative will have its own income and will promote female empowerment in the valley.
On the sidelines, the more technical lines, Protech and Adrenalite, continue along the same lines in the autumn-winter 2021 collection, while the Trekking line incorporates new colors and new trouser models, and the Spirit Outdoors line presents its renovated design. Therefore, we can say that Ternua has created a very solid collection, with very specific novelties, which are added to a proposal that responds to brand values and in which innovation, sustainability and 100% commitment are combined.
