100% organic? Yes, Menswear brand Farah has announced to go 100% organic from this spring/summer collection. The brand has decided to make all of its core lines in 100 percent organic cotton.
The move is part of the menswear company’s commitment to creating a more sustainable and ethical future in fashion.
Farah is also an active member of I:CO, an international organization that has pioneered collecting and recycling waste textiles.
Farah’s core basics collection, available now, features T-shirts in multiple shades, plain sweats, and polo shirts, a selection of hoodies and quarter-zip tops, jersey shorts, its Brewer shirt with signature golden F logo, as well as chinos and Harrington jackets.
All of the cotton used in Farah’s core lines will be certified by either the Organic Content Standard or Global Textile Standard.
The organic content standard is an independent organization that verifies the amount of organic material in the final product. The Global Textile Standard is widely considered the textile processing benchmark for organic fibers.
Farah brand director, Mark McCann, explained in a statement: “Like many fashion brands, Farah has had to re-think its approach to sustainability, both because our customers now expect as much and, of course, because that’s the right thing to do.
This is just the first step towards Farah becoming an ever greener name in fashion, but, seeing as our core lines already make for the bulk of our sales, it is a significant one.
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