As the supply chain needs continue to change, both brands and consumers look for more sustainable options without sacrificing the look. They feel that consumers love their favorite pair of jeans. In this regard, various brands and companies are putting their efforts. Endrime will launch a collection of exclusive new jeans resulting from the supply chain-wide Bast Recast project. Endrime is a UK-based denim brand. The Endrime denim is based on hemp fibers supplied by Kingdom Hemp from the Heilongjiang region of China, blended with Refibra and Modal lyocell from Austria-headquartered Lenzing.
Similarly, Naveena denim Pakistan has blended the three fibers and spun and woven a range of 8-12oz denim fabrics from the resulting yarns, with Crafil supplying the sewing threads also made from Lenzing’s lyocell, to ensure the jeans are 100% biodegradable. Naveena denim has used REFIBRA yarns. The pioneering REFIBRA™ technology involves upcycling cotton scraps from garment production. REFIBRA™ is a new generation of ecological fabrics made of upcycled cotton scraps from pre & post-consumer cotton waste and Lenzing™ Lyocell fibers coming from wood pulp. Refibra™ fabrics are naturally soft and gentle on the skin, breathable, and compostable.
Spain’s Jeanologica has also been involved in the project to provide authentic period washes for the denim. All of the scrap from production is retained and repulped into lyocell and hemp paper for the hangtags and labels.
