Fibertex Nonwovens is enhancing production to meet the growing need for local production of nonwovens in North America. DKK 300 million has been allocated to acquire a plot adjacent to its existing South Carolina facilities to meet demand from North American global brands.
The new investment will include a high-capacity state-of-the-art line based on spunlacing, a technology in which Fibertex Nonwovens is a global leader, using sustainable raw materials and adding unique properties. The 84-acre industrial plot adjacent to its existing facilities in South Carolina will help secure future expansion opportunities that will benefit its customers. Fibertex Nonwovens aims to build a strong position in the North American market. This new investment is expected to bring revenue from its US operations to more than DKK 1 billion within a few years.
Fibertex Nonwovens operates in a broad range of industries, and ongoing capacity investments and innovation are inherent to its ambitious growth strategy. The US’s investment forms part of its vision on advanced nonwovens and high-performance solutions – to grow revenue from the current level of about DKK 1.8 billion (2020) to some DKK 2.
5 billion by 2026.
Jorgen Bech Madsen, CEO of Fibertex Nonwovens, said, “The global nonwovens market saw substantial growth in 2020, in part driven by the coronavirus pandemic, and we expect to see it grow by a further 8 percent annually during the period to 2026, regardless of how the coronavirus pandemic evolves. The North American market is mainly set to see a surge in growth, with demand exceeding supply even before the coronavirus crisis.
Fibertex Nonwoven is a major supplier to a wide range of global brands in this market. That’s why we see a unique potential in building local production in this market to serve our many customers demanding sustainable products with unique properties.”
Mr. Madsen further added, “We have a lean, technologically advanced production setup, focused on value-added innovation. Our North American operations are based in South Carolina and Illinois. Our strategy is The Right Technology at the Right Location, which our customers appreciate in the automotive industry, the healthcare sector and the construction and filtration industries in the US, Brazil, France, Denmark, the Czech Republic, Turkey, and South Africa.
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