On Earth Day, 22 April 2021, an eco-conscious digital fabric collection has been launched by a collaborative effort of Browzwear and Cotton Incorporated.
Browzwear is the New York-headquartered pioneer of 3D digital solutions for the fashion industry.
Cotton Incorporated’s efforts are focused across every area of the cotton life cycle, from fiber through to finished product. With a commitment to environmental sustainability and the circularity of cotton, the organization advances the use of cotton in textile products by doubling down on innovation.
The all-natural digital collection will consist of over 20 minimally processed cotton fabrics ready to use in the Browzwear VStitcher asset library.
Besides, Cotton Incorporated’s CottonWork platform will offer users an exclusive collection of over 100 downloadable, Browzwear-compatible, digital cotton fabric files for 3D garment development. By being able to easily access natural, minimally processed fabric alternatives, designers can create endless styles, while reducing textile waste throughout the process and ultimately market a more eco-conscious product.
Sharon Lim, CEO of Browzwear, said, “We’re thrilled to launch this collection with Cotton Incorporated. This collaboration is about transforming the product development process towards sustainability and ensuring that we provide more ecological digital options for designers, at every stage between concept and design. The demand for retailers and brands to lower their carbon footprint and conduct more sustainable practices is growing amongst consumers, and we’re proud to be a part of an initiative that will enable this change.”
Katherine Absher, manager of fashion and digital design marketing at Cotton Incorporated, said, “Designers have easy and free access to an amazing array of cotton fabric files. Combining these digital fabrics and cotton trend insights, designers are on a fast path to innovate and create.”
