OURA Introduces High-Tech Alta towels with 100% cotton that’s infused with copper. The towels have been scientifically proven to kill 99% of germs, so it never gets musty and helps to improve skin health. Engineered with CottonX, a proprietary fiber and textile technology, Alta eliminates bacteria, mold, and musty aromas by self-sterilizing and killing bacteria on contact. The purchase of these cutting-edge towels also supports children in need, with a portion of proceeds set aside to grant the wishes of childhood cancer patients.
OURA is a mission-driven social enterprise that works to infuse high-tech solutions into everyday products like antimicrobial face masks, aprons, facial cleansing products, clothing, and more. OURA combines technology and design to provide consumers with scientifically backed and extensively verified antimicrobial apparel and home goods.
Keane Veran, co-founder and CEO of OURA, said, “Most people are familiar with the smell of an old musty towel, but most are not aware that these odors – no matter how faint – are caused by mold and bacteria that love to grow on moist, damp fibers. OURA designed the Alta towel to protect individuals by killing microbes before they get a chance to grow, providing a clean, fresh feeling after every single use. We are proud to provide a better solution for consumers and are passionate about our work as advocates for healthier choices and promoters of overall wellbeing.”
The new towel range is super absorbent densely packed cotton fibers that wick away moisture instantly and are ultra-plush with a soft, luxurious feel that is ideal for those with sensitive skin. The fabric has proven hypoallergenic, eco-friendly, and crafted to last. The unique properties of the Alta towel have also been scientifically proven to promote skin health and elasticity. Alta has undergone independent testing by third-party laboratories to ensure its effects. Lab tests reveal that > 99% of germs are killed even after 100 industrial washes (AATCC-100).
