The Adidas for Prada Re-Nylon collection, which launches on Jan.
13, reinterprets each brand’s aesthetic codes once again, blending the Italian brand’s craftsmanship with Adidas’ sportswear heritage. In this collection, each piece is made in Italy by Prada and with the brand’s signature recyclable Re-Nylon textile.
The signature Re-Nylon is created by recycling plastic waste collected from oceans, fishing nets, and textile fiber waste. It can be purified and recycled indefinitely, with no loss of quality.
The Adidas for Prada Re-Nylon collection marks the shift of the entire Prada production from virgin nylon to Re-Nylon is a milestone underscored by Lorenzo Bertelli, group marketing director and head of corporate social responsibility. Prada reworked some of the brand’s distinctive pieces with the Adidas branding, all in Re-Nylon, including a track coat, tracksuit, sweater, a hooded jacket, and a bucket hat. Each piece is available in a duo of color iterations — black with white stripes and white with black stripes, detailed with Prada’s enameled triangle logo.
Torben Schumacher, general manager at Adidas Originals, said, “We are extremely proud of our latest collaborative project with Prada. We have spent time collaboratively reinterpreting each other’s iconic functional and aesthetic codes throughout the partnership. We have continuously sought to blend our sporting heritage with Prada’s unmatched legacy of expert craftsmanship — each time seeking to push the boundaries of creativity and innovation.”
Prada S.p.A. is an Italian luxury fashion house founded in 1913 by Mario Prada. It specializes in leather handbags, travel accessories, shoes, ready-to-wear, perfumes, and other fashion accessories. Prada’s ambition to play an impactful role in the industry and beyond – by observing and interpreting the spirit of times – perfectly aligns with the growing demand from its internal and external stakeholders for dialogue, transparency, and more sustainable practices.
