To address the industry’s drive to decarbonize and reduce its insatiable thirst for water. NTX™ has announced production-readiness of its revolutionary waterless coloration technology – NTX™ Cooltrans™. The breakthrough is the result of merging innovations in chemistry and machinery to deliver precise and accurate colorization of nearly any fabric material without heat, up to 90% reduction in water use, 40% reduction in dye use, while retaining uncompromising color fastness, hand feel, and functional performance.
The news came with confirmation of a first major customer Adidas, and the affirmation that the results of its first production runs will be landing in the upcoming 2022 Fall and Winter collections.
The disclosure marked a much-needed step forward for the fashion industry that has grown to consume nearly 80 billion cubic meters of water per year in a world with nearly 2.7 billion people experiencing water-scarcity.
On March 10, 2021, adidas announced “Own the Game” strategy and their commitments to decarbonization. Waterless technologies were identified by adidas as a key enabler in achieving those ambitious goals and, NTX™ Cooltrans™ has been selected as the first such technology to be integrated at scale within the adidas supply chain.
Kalvin Chong, Chairman and Co-founder of NTX™ stated:
“For decades now, our industry has been chasing the elusive goal to reduce the startling amount of water and energy required in the dyeing process of textiles, we’re proud to say that with the launch of NTX™ Cooltrans™, we’ve finally turned the corner.”
The introduction of NTX™ Cooltrans™ completely transforms the way dyeing works and opens up a whole new spectrum of materials for fashion brands to work with. The coloration process with NTX™ Cooltrans™ no longer resembles the millennia-old hot temperature dye baths that require mixing of cloth to achieve the desired output. NTX™ Cooltrans™ eliminates the tension and strain put on the materials and is therefore perfectly suitable to use with finer, lighter and more delicate materials.
The new dyeing environment also brings a welcome change to on-the-ground personnel involved in the coloration process and the surrounding community. The new NTX™ Cooltrans™ technology ready plants are compliant or exceed the rigorous guidelines restricting substances in chemical formulations which are used in the raw material and product manufacturing processes set forth by mRSL and ZDHC.
The difference in facilities is night and day compared to the traditional dyeing plants. Plants utilizing NTX™ Cooltrans™ technology are quieter, require less energy, and eliminate the need for dangerous chemicals, making the facilities much safer and comfortable places to work in.
