Circular Dreams is a cross-brand and industry-wide re-commerce platform that, in addition to the Bedding House brands, works together with various bed textile brands that embrace the mission of Circular Dreams and Bedding House. Circular Dreams aims to reduce the textile waste mountain and prevent high-quality textiles from going to the textile waste mountain while these are still useful duvet covers.
Circular Dreams accepts used bed linen from the brands of Bedding House and prepares these products for reuse after a quality check. Products that do not pass the quality control are going to be recycled. However, Circular Dreams stretches the start of the recycling process as long as possible since less than 1% of the collected recycled textiles can currently be used for new textiles (from fiber-to-fiber recycling).
In the Netherlands, an average of 305.
1 million textiles are thrown away annually, approximately 17.
7 kilograms of textile waste per person. This is often still good quality textiles but ends up in the textile waste mountain that increases worldwide every year, while the amount of textiles in the Netherlands has increased by 20% in the past 5 years.
Thus, circular dreams are helping to save the environment by offering their services for a noble cause.
Working Principle
Circular Dreams is building a circular bed textile chain by reusing existing textiles and high-quality recycling. Circular Dreams® accepts return flows from high-quality bed linen brands (these products are often as good as new) and takes back used textiles from consumers, hotels and sorting companies. Circular Dreams checks these duvet covers for quality. If the quality is still good, but there is a flaw in it. The sewing workshop repairs these covers manually. The products are professionally washed, steamed and ironed in a hotel laundry, photographed for circular dream’s webshop, and repackaged in the company’s sustainable Circular Dreams box.
