Germany’s Adidas by Stella McCartney has unveiled a viscose sportswear garment designed to demonstrate the potential of a circular fashion ecosystem. Joining forces with leading innovators in the fashion industry to create, test, and innovate, the tracksuit forms the pinnacle expression of the brand’s pilot circularity programme, Made to Be Remade.
The clothing is part of a take-back scheme where consumers can wear it down and then return it by scanning a QR code via the product so it can be remade. This launch moves Adidas closer to its goal to help end plastic waste, the company said in a press release.
Scheduled across a three-year period, the consortium which includes partners such as Frankenhuis have collected and sorted post-consumer end-of-life textiles, which using pioneering Infinited Fiber technology have been regenerated into a new textile fibre called Infinna. Infinna is made from 99 per cent post-consumer textile waste and looks and feels just like virgin cotton. Infinna fibre, which belongs to the viscose family, is then turned into a yarn blended with organic cotton for garment production.
Designing the tracksuit, made using viscose (60 per cent viscose, 40 per cent organic cotton) as a consortium member took the process from a linear to a circular model, as the apparel’s function and style were of equal focus to the garment’s end of life existence. Built on a foundation of comfort, the oversized tracksuit blends peach-soft material with a neutral light grey and black colour palette to provide a contemporary canvas for the next generation to move through the world.
