Denim Première Vision Berlin put jeans at the forefront of FW24/25 fashion

From May 31 to June 1, Denim Première Vision (Denim PV) in Berlin showcased the work of denim professionals: expertise, FW24/25 trends, and environmental awareness came together to meet the demands of the fashion market.

On Wednesday, May 31, at 10 am, Denim Première Vision opened its doors. This time the show (which has already touched down in Paris, London, Milan, and Barcelona) took place at Arena Berlin, not far from the East Side Gallery.

The event brings together “the denim communities” – as the organizers call them.

That is, 67 specialized exhibitors of which 50 percent make denim, 20 percent make clothing, 20 percent design accessories, and 10 percent work for recycling or supply the chemicals used to dye the fabric or act as service companies.

The Arena Berlin is a huge hall with industrial architecture but is also artfully set up. The set design by Denim PV show manager Fabio Adami Dalla Val is in keeping with the cool Berlin spirit: “Berlin is a city full of energy, where people express themselves freely,” he told FashionUnited at a luncheon.

The result: no partitions between booths, outdoor spaces on the banks of the Spree River, lots of entertainment, and a trends forum where the public can photograph the fabrics on display. ‘Digital interference’: acid dye, plant inspiration, and recycling. In line with a search for ‘rough edges’ in denim, the ‘Digital Inteference’ trend is a sign of the meeting of the real and digital worlds. Visually, this translates into irregular fabrics, including features such as curls and microwashes to create textural effects, tears or scuffs, and mixes between knitwear and denim or acid dye effects (speckled).

The Adaptability theme focuses on traditional products that have stood the test of time. It includes the famous Selvedge fabric, as well as all-cotton denim – meaning there is no stretch in it. The return to these stiffer fabrics is explained by the fact that any material containing elastane, even a small percentage, cannot be recycled. Manufacturers are therefore looking for flexibility through naturally stretchable polyesters, such as the way the fibers are woven, or bio-based polyesters such as Lycra T400. Viscose fabrics are also being exhibited in this trend.

“We say goodbye to the yellow, dirty side and welcome colors inspired by moss, decomposing matter, and dusty greens,” Lorenza Martello, head of Denim PV trends, explained.