Sportswear giant Adidas says this year company will use more than 60 percent recycled polyester across its product range. The German outfit’s ambition is to only use recycled polyester by 2024, a target it looks on course to meet after last year achieving the milestone of 50 percent recycled polyester.
Ranging from football jerseys made with recycled polyester to the vegan version of the iconic Stan Smith in 2021, more than 60 percent of all Adidas products will be made with sustainable materials for the first time. For example, this means that they will be made with recycled polyester or consist of sustainable cotton. With that, Adidas moves closer toward its objective to end plastic waste.
From 2024 onward, Adidas will shift to using only recycled polyester. Since 2018, the company has been using exclusively sustainable cotton. Kasper Rorsted, CEO of Adidas, said, “Sustainability is an integral part of the Adidas business philosophy. We have continued to invest in sustainability initiatives during the coronavirus pandemic, and we will significantly expand our range of sustainable products in 2021. To this end, for example, we have worked with our suppliers to create the structures that make it possible to process recycled materials on a large scale. Not only does our commitment make Adidas more sustainable, but it also drives the development of the whole industry.”
