Pakistan’s vertical manufacturer Artistic Garment Industries AGI Denim has announced a new in-house creative hub The Agency, offering service that will set it in a different league.
This was stated by AGI Denim executive director, Ahmed Javed while talking with the media. AGI creative director Carl Chiara said The Agency has the capability to create integrated designs throughout the entire development and production process; having completely holistic approach to product creation. Its R&D teams in garmenting, as well as in fabric and fibre, allow The Agency to work with the fibres, taking it through spinning, weaving, garmenting and then, finally, washing.
There is a team of designers, working not only on research for brands, but also on product creation and concept work to stay ahead of market trends and be ready for when those trends hit.At its core, the idea is to help denim brands elevate both their product and overall company image through co-creation, building on AGI’s own internal innovation, priviness to trends and speed to market.
The objective, to bring to the market a unique service as part of AGI value proposition, extending operational capabilities beyond just those of a regular supplier to present customers with more of a 360-degree offer.