On Tuesday, 11 May, BCI will be joined by brand purpose experts, GOOD Agency, as they explore the primary drivers of purpose and unpick the ways in which brands can mobilise stakeholders, colleagues, and customers around their purpose and sustainability initiatives to create more value.
This session will look at the forces that have created an unstoppable momentum behind “purpose”; defined as “the demonstration of positive impact on relevant social and environmental issues, to create value for individuals, the business and wider society”.
GOOD Agency will share their latest research on defining, activating and communicating purpose, while also bringing the perspective of brands to the discussion, to reveal what stakeholders really feel about purpose commitments and communications.
MEET THE SPEAKERS
Founder and CEO, GOOD Agency
Chris Norman, Founder and CEO of GOOD Agency, is a pioneer of brand purpose and has worked for the last 25 years across the commercial, government and charity sectors, helping organizations to craft and deliver their positive impact on the world.
Planning Director, GOOD Agency
Pete Grant is Planning Director at GOOD. He leads the agency’s strategy team working with charity and business on cause-marketing. He leads the strategic transformation of businesses to direct their positive impact, while working with charities on sustainable growth. If you would like to learn more about the difference between purpose and sustainability, and the evolution of communications in this space, check out our Q&A with Chris and Pete.
REGISTRATION
https://whova.com/web/csdsa_202104/
Once you are registered for the event, you can make full use of the event platform to:
• Connect with expert speakers ahead of the session.
• Start or join insightful discussion groups with peers.
• Network and make valuable connections.
• Access the episode recording and presentation through May.
