COTTON USA debuts a new global campaign at the Heimtextil trade show from Jan. 14-17, 2015 in Hall 8.0/ H60 at the Frankfurt Exhibition Center in Frankfurt, Germany. Heimtextil will mark the start of the first global advertising campaign for the new COTTON USA logo, a global brand for quality U.S. cotton products. The COTTON USA pavilion will also serve as an international meeting point for the entire cotton trade at Heimtextil 2015.
The new COTTON USA global campaign promotes a revitalized brand vision emphasizing U.S. cotton’s purity, quality and responsibility: a natural ingredient for today’s home textiles born in the USA from seed, sun and soil. At the COTTON USA booth, Cotton Council International (CCI), Cotton Incorporated and Supima will provide information about the global cotton market and sourcing, as well as about the marketing and promotional services that the U.S. cotton industry offers.
Responsible, transparent fiber sourcing is an integral part of the COTTON USA marketing and licensing program, which operates globally and offers a wide range of services. CCI’s Sourcing Program supports buyers in sourcing COTTON USA, from raw material to the end product, with a focus on responsible cotton production and sourcing through participation in the Cotton LEADSâ„¢ program.
In addition to the international COTTON USA licensing program and CCI’s Sourcing Program, the U.S. cotton industry provides a portfolio of other key services including the Supima licensing program and trend forecasts and technical support from Cotton Incorporated. Licensees also benefit from the valuable insight they obtain into consumers, based on the findings of international surveys made available to all global partners.
At Heimtextil, CCI will present product samples from the new collections of international COTTON USA licensees such as Bassetti (Italy), Caliphil (Taiwan), Camillatex (Italy), Double Star (Thailand), Graser Exklusive Bettwäsche (Germany), Jaspal Home (Thailand), Kaltex Home (Mexico), Kimpeks (Turkey), Liztex (Guatelmala), Magasin (Sweden), Nishikawa Sangyo (Japan), Shijiazhuang Changshan (China), Zermatex (Mexico) and Zucchi Group (Italy).
ABOUT:
COTTON USA promotes U.S. cotton fiber and manufactured cotton products around the globe. Our reach extends to more than 50 countries through 17 offices around the world. Through COTTON USA programs, we touch lives every day by setting the global standard for purity, quality and responsibility. We promise consistently excellent quality to inspire your unique style of life.
Internet sources: Â www.cottonusa.org and www.cottonusa.de
For Further information, you can pls contact
Mazhar Hussain Mirza
Pakistan Representative
Cotton Council International (CCI)
39 Atta Turk Block,
New Garden Town
Lahore – Pakistan
+923008487912
www.sypher.biz
skype: mazhar-mirza
