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Saturday, February 24, 2024

Denim jeans scenario for India in 2024

Though local unbranded denim jeans still dominate the Indian market, its rapidly increasing affluent middle class has become a major attraction for global jeans brands. They are eyeing 2024 to further boost their sales.

Men still choose jeans for their durability and fashion with premium denim crafted for the modern man. Several popular jeans brands continue to dominate the men’s fashion scene in India. Levi’s remains a timeless choice, celebrated for its classic designs and durable denim. Flying Machine caters to the contemporary style with trendy cuts and innovative finishes. Wrangler, known for its rugged appeal, offers a versatile range suitable for both casual and adventurous wear. Pepe Jeans combines a modern aesthetic with comfort, appealing to those seeking a balance between style and ease. Lastly, Mufti stands out for its urban-inspired fashion, providing men’s fashion with a distinct and trendy wardrobe option.

Sustainability has also become an increasingly influential factor. Brands like ‘United Colors of Benetton’ and ‘Lee Cooper’ have gained popularity for their commitment to eco-friendly practices, using organic materials and environmentally conscious production methods. Distressed and ripped jeans continue to make a statement, with ‘Roadster’ and ‘HRX by Hrithik Roshan’ leading the trend.

Experts think that the top selling jeans in India in 2024 are reasonably priced. Among them Wrangler regular fit jean at INR1999 is the costliest, followed by Lee Men jean at INR1699, Pepe Jean men’s slim jean is retailed at INR1619, Levi’s Men’s 512 midrise slim tapered jeans are offered at INR1590, and US POLO ASSN. Men’s jeans cost INR1325 to the Indian buyers.

Wrangler’s regular fit ensures ease of movement, making them an ideal choice for everyday wear. Whether you’re going for a casual look or dressing up a bit, commitment to quality and a comfortable fit makes these jeans a reliable and enduring choice for men seeking a blend of fashion and functionality.

The Levi’s Men 512 Mid Rise Slim Tapered Jeans redefine contemporary style with a perfect fusion of comfort and trendsetting design. Featuring a mid-rise cut and a slim tapered fit, these jeans offer a modern silhouette while ensuring a comfortable feel. Levi’s iconic craftsmanship is evident in the high-quality denim, providing both durability and a stylish aesthetic.

Lee Men Jeans ensure a seamless fusion of comfort and style, just like the which are synonymous with a harmonious blend of fashion and functionality. Renowned for their commitment to quality craftsmanship, Lee offers a diverse range of styles to cater to varying tastes.

Pepe Jeans Men’s Slim Jeans redefines sophistication with a contemporary edge. Crafted with precision, these best jeans brands effortlessly combine style and comfort in a slim silhouette. Whether paired with a casual tee or a more polished shirt, these best Jeans offer versatility for various occasions

U.S. POLO ASSN. Men’s Jeans exemplify a perfect marriage of timeless elegance and contemporary style. Known for its iconic horse and rider logo, the brand delivers a range of men’s jeans that effortlessly blend classic design with modern trends.

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