BASF’s e3® sustainable cotton program promotes sustainable cotton production. The e3 means equitable, economical, and environmental. e3® Sustainable cotton directly connects all cotton value chain members, from cotton farmers to brands and retailers. With high-quality, certified FiberMax® and authentic, storied Stoneville® cotton seed that can be traced from the farmer to the gin and right through to the merchant, mills, and retailer. That way, the end customers know exactly what their clothes are made of, how they are made, and where the cotton comes from. Customers also know their clothes meet all three e’s — they are socially equitable, economically viable, and environmentally responsible.
The e3® Sustainable Cotton mission
Establish an industry leadership position for cotton sustainability by capitalizing on current relationships through the entire farmer-to-retailer channel.
e3® Sustainable Cotton
Drive consumption of sustainable, traceable cotton from BASF.
Certified FiberMax®
Protect the high-quality FiberMax® trademark by having a traceable, certifiable program from the farm to the mill, allowing BASF to promote differentiated fiber quality to the spinning mill that provides added value to farmers and confidence in the mill’s purchase.
Authentic Stoneville®
Protect the storied and authentic Stoneville® trademark by having a traceable, certifiable program from the farm to the apparel and home furnishings brand, enabling BASF to promote added value to farmers.
BASF has just announced a new collaboration between the e3 Sustainable Cotton program and the United Nations-hosted Conscious Fashion and Lifestyle Network for a series of convenings in New York City throughout 2022. The Conscious Fashion and Lifestyle Network is an online platform for industry stakeholders, media, governments, and UN departments that showcases and enables collaborations accelerating the implementation of the UN’s Sustainable Development Goals (SDGs).
