Eastman Naia™ provides authentic traceability from raw materials to the final garment

Proven traceability helps verify a product’s sustainable story, and Naia™ is all about sustainability. Using advanced digital technologies and supply chain modeling, TextileGenesis™ traces every phase of making a garment, citing farm and factory locations and every process used to get a product from the point of origin to its final retail destination.

The partnership with TextileGenesis™ to use blockchain technology will identify and track the path Naia™ takes from its raw materials to the final garment. The TextileGenesis ™ partnership demonstrates Eastman’s commitment to partner with industry leaders to implement systematic changes that help ensure that sustainable textiles are accessible to all. It also allows Naia™ to achieve another sustainability goal.

The pioneering TextileGenesis™ system engages all tiers of a supplier’s ecosystem to create unprecedented traceability based on five key principles:

• Verifying the point of origin by digitizing any textile asset (e.g., fiber, filament, yarn, fabric, garment) to ensure there is no double-counting
• Capturing real-time shipment transactions across supply tiers
• Value chain modeling using augmented intelligence to gain insight into complex textile value chains along with wastage and loss factors
• Creating a cross-industry ecosystem by working with organizations, exchanges, established protocols, and sustainable fiber producers—applying premier environmental, social, and governance (ESG) standards
• Supporting independent, third-party verification, including those that perform forensic fiber audits and verify the ESG credentials of suppliers

Eastman Naia™ cellulosic fiber, the ultimate name in fashion apparel, offers a differentiated product for brands looking to innovate in their next collection. Create comfortable, easy-to-care-for, and versatile fabrics—all thanks to inherent qualities found in Naia™ from Eastman.