Ganni the Copenhagen-based fashion brand produces 50 percent pre-consumer recycled cotton yarn using off-cuts generated by its own t-shirt production, which will prevent 12 tonnes of cotton from being scrapped every year.
The remaining 50 percent material used is virgin cotton used in its clothing and is GOTS-approved organic cotton. Ganni hopes to implement similar internal fiber-to-fiber recycling initiatives across additional materials and at other stages of production, it said.
Most fashion supply chains often ignore the possible reuse of textile waste. Experts say there is a real need for brands to analyze their manufacturing processes. Ganni’s efforts look small but they could pave the way for other brands to reuse their internal waste.
The label has previously collaborated with textile recycling innovators like Infinite Fiber Company and Renewcell, which makes its branded percent-dissolving pulp Circulose from cotton-rich waste.
Other notable milestones include last summer’s zero-waste collection with Danish design studio Stem, plus the achievement of “100 traceability” from tiers one to four of its supply chain. Ganni also publishes a list of its stage one and two suppliers with the Open Supply Hub.
Ganni uses recycled yarn from its own waste
