The Sustainable Cotton Challenge is an initiative formed by Prince Charles in 2017 to achieve more than 50 percent sustainably-sourced cotton across the world by 2025. Gap Inc. has taken another step in ensuring its cotton comes from sustainable sources. The retail company has joined the 2025 Sustainable Cotton Challenge, an initiative put forth by the U.S. Cotton Trust Protocol and Textile Exchange.
Dr. Gary Adams, president of the U.S. Cotton Trust Protocol, said, “Gap Inc.’s brands are in every household, including my own, and I am personally honored it has chosen to work with us because it’s a global company that takes sustainability seriously. Gap Inc. has made significant strides since setting sustainability goals, and the Trust Protocol’s farm-level data will help it in its mission to improve its impact and protect our natural resources. By signing onto the Trust Protocol, Gap Inc. will support our shared mission to educate U.S. growers around the most sustainable growing practices and support grower enrollment.”
