Barcoâ Uniforms, a recognized leader of design innovation in the premium healthcare apparel industry, announced today a historic milestone in its 92-year history. The company has launched BarcoMade.com, its online retail store that makes it easier than ever for busy healthcare professionals to shop and learn more about their favorite Barco scrubs. The new e-commerce platform provides greater flexibility for customers by allowing them to purchase directly from the site and also search for nearby retailers. As social media apps like Instagram and digital marketing channels play an increasingly important role in how consumers browse and shop, BarcoMade.com provides a seamless, intuitive user experience. Users can browse through the site’s thoughtfully selected brand collections, which include best-selling and globally popular brands like Grey’s Anatomy, Barco One, and Skechers Vitality Collection.
Founded in 1929 by Morris Barker, Barco’s journey began in 1936 when his stepson, Kenneth Donner, took the reigns as its innovative and passionate leader, developing Barco’s DNA around a culture of caring and enhancing healthcare workers’ lives by offering better options for their professional apparel with high-quality fabrics, superior fit and modern styling. Today, the expansion into Direct-to-Consumer (D2C) is the start of an exciting new chapter for Barco, which has grown to become a global apparel industry powerhouse. Barco is widely recognized as the original innovator of the modern premium healthcare scrubs industry. One out of every three healthcare professionals in the U.S. has purchased Barco-branded scrubs.
“For more than 90 years, Barco has earned its reputation for innovation with purpose. We honor our healthcare community by evolving with them, adopting the latest technologies and adapting our apparel to meet their changing needs and preferences. Now, more than ever, we must meet our customer where they already shop: online and mobile. The launch of BarcoMade.com is the natural next step in our company’s evolution to make good on our promise to improve the lives of healthcare professionals around the world,” said Ron Wagenseil, president and CEO, Barco Uniforms.
Barco has also announced the hire of Kerry McLeod as the company’s Chief Digital Marketing Officer. In her role, McLeod will oversee the company’s digital transformation and launch of the direct-to-consumer channel. Prior to joining Barco, she oversaw the e-commerce division of Delta Apparel, which included multiple unique websites, where she was responsible for all digital marketing efforts. She has served in senior leadership roles overseeing omni-channel marketing initiatives for companies ranging from Fortune 500 to digital startups. “Kenneth Donner’s legacy and commitment to purpose-driven innovation is very meaningful, and it’s an honor to lead Barco on this exciting new journey,” said McLeod.
“A strong digital presence is not only a smart business decision, but it complements our existing retail strategy, which includes our network of retail dealers – a key differentiator and competitive advantage. We’ve focused on differentiating the product offerings across all of Barco’s channels so our customers have additional flexibility and shopping options. At BarcoMade.com, we have a dedicated platform to tell our brand story and build brand awareness on a global scale. Naturally, launching a dedicated e-commerce platform helps us expand our reach to more global markets, but we also gain invaluable consumer insights that will allow us to continue to launch and refresh future products at a faster rate, further optimizing the in-store retail experience,” added McLeod.
