Page 40 - April-May-2017

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At the beginning of April 2017, the
worldwide operating “Hidden
Champion” for specialty chemicals
presents its new corporate identity
and its new company appearance to
the public for the first time. In the
future, the Group of companies will
operate uniformly worldwide under
one umbrella as the CHT Group.
In the past, more than 60 years since
its founding, the Group
headquartered in Tübingen has grown
to more than 20 companies
worldwide, which implied a great
variety of company names. In
addition, a combined logo consisting
of two company names, CHT and
BEZEMA was chosen a few years
ago, which became increasingly
confusing and was no longer
up-to-date. A uniform appearance for
all branch offices and the entire
Group of companies had to be
created.
New corporate Dr. Frank Naumann, CEO, gave a
clear direction for the repositioning: “It
must allow a clear and unambiguous
communication. Furthermore, the
identity for reputation like thunder clap, which the
CHT Group has developed as a
specialist for textile chemicals, has to
the CHT Group be transferred to other market
segments, too.” To achieve this, the
CHT Group worked out the central
elements of a successful market
presence including brand core,
positioning and its own strengths.
The target of this new company
appearance is to further strengthen
the market activities and to act as a
modern, forward-looking and above
all uniform Group of companies. The
new logo provides more clarity and
with the slogan Smart Chemistry with
Character”, the CHT Group gives the
brand a convincing promise, which
business partners can count on.
In order to address customers and
the public in a better way, a simplified
brand structure with three sub-brands
was created under the umbrella of the
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CHT brand: Textile Solutions, Industry Solutions and Solutions, Paints & Coatings Solutions and the Mineral
Science & Service Solutions. Building Solutions for our building applications.
Textile Solutions is the new CHT brand for textile Science & Service Solutions is the new brand under
auxiliaries, textile dyes and the textile care range. In which the strong CHT services will be further
the future, the global marketing and communication expanded and positioned. CHT wants to support its
activities for colourants and pigments will be bundled customers in research and development, product
and strengthened with the brand "Bezema Colour safety and analytical services. The consultancy of
Solutions" together with dyeing and printing brand and retail management is also positioned
auxiliaries. The subsidiary in Switzerland will continue under this brand.
to be the competence centre of textile dyes
throughout the CHT Group. As a further component of the new corporate identity,
a distinctive image language will be used and a clear
Industry Solutions is the new CHT brand for positioning will be carried out with “YES and NO
marketing all offers and services in the "non-textile" statements”. The CHT Group clearly explains what it
market segments. These include the Material stands for and what for it doesn't. It provides a clear
Solutions for the silicone elastomers, the Consumer communication what employees, customers and
Care Solutions as well as Leather Solutions, Paper business partners can expect.
Mayer & Cie.
continues its The financial year 2016 in review too long, and it's something we need to change."
Over the past year, Mayer & Cie. cracked the
100-million-Euro turnover mark; across the whole
In the course of 2016, Mayer & Cie. has already
series of successes group 2016 sales amounted to around 105 million implemented pioneering decisions: With the
and have therefore grown considerably again
construction and expansion of the Czech factory and
compared to the previous year.
the establishment of further machine production lines
The main reason for the successful conclusion to the in Vsetín, the premium manufacturer is also able to
hold its own in the mid-range segment of the market.
year is the very good order situation. Several times With new appointments in important strategic roles at
in 2016 over the last year the circular knitting machine the parent company, the firm hopes to tap into new
customer segments. New, modern manufacturing
manufacturer was able to record record-high numbers
of incoming orders. Correspondingly, the number of machines have been purchased in production. These
machines produced rose once again in 2016: at 1,500, will be followed by further acquisitions in Albstadt in
it was 200 more than the previous year. 2017, which include a few in-house developments by
The Albstadt-based circular knitting machine across the Group as a whole there have been 55. In Mayer & Cie., for example a slitting cutter machine.
manufacturer Mayer & Cie. (MCT) can once again order to ensure this success continues, Mayer & Cie. Clear objectives for 2017 Machines like this, produced by MCT itself, are
look back on an extraordinarily successful financial are planning further investments at all three locations "Traditionally one step ahead" is the guiding principle specifically tailored to the requirements of circular
year. Mayer & Cie. has been able to record a in 2017. One important goal is to reduce the long for the knitting machine manufacturer. To ensure it knitting machine construction and the company's
substantial increase in sales of around ten percent lead times resulting from demand. stays that way, in 2017 this family-run company will own production processes. Also on the plan for
for 2016. With regard to the number of machines
produced during the year, the result was about 200 "2016 was once again a record year for our make further investments in its three production sites Albstadt in 2017: Production of the new,
more than in 2015. The ongoing positive trend in company", says Mayer & Cie. Managing Director in Albstadt, the Czech Republic and China. The fully-automated high-rack warehouse, further
overriding goal is to reduce lead times. Managing
modernisation of the administration building and
business development is also reflected in the Benjamin Mayer. "That is down to our employees, Director Benjamin Mayer: "Our customers are now comprehensive innovations in the company's own IT
company's recruitment figures: its base in Albstadt and they deserve our thanks for having made this waiting up to ten months for certain machines. That is and software.
alone has welcomed 40 new members of staff, and renewed success possible in the first place."