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At the beginning of April 2017, the CHT brand: Textile Solutions, Industry Solutions and Solutions, Paints & Coatings Solutions and the Mineral
worldwide operating “Hidden Science & Service Solutions. Building Solutions for our building applications.
Champion” for specialty chemicals
presents its new corporate identity Textile Solutions is the new CHT brand for textile Science & Service Solutions is the new brand under
and its new company appearance to auxiliaries, textile dyes and the textile care range. In which the strong CHT services will be further
the public for the first time. In the the future, the global marketing and communication expanded and positioned. CHT wants to support its
future, the Group of companies will activities for colourants and pigments will be bundled customers in research and development, product
operate uniformly worldwide under and strengthened with the brand "Bezema Colour safety and analytical services. The consultancy of
one umbrella as the CHT Group. Solutions" together with dyeing and printing brand and retail management is also positioned
auxiliaries. The subsidiary in Switzerland will continue under this brand.
In the past, more than 60 years since to be the competence centre of textile dyes
its founding, the Group throughout the CHT Group. As a further component of the new corporate identity,
headquartered in Tübingen has grown a distinctive image language will be used and a clear
to more than 20 companies Industry Solutions is the new CHT brand for positioning will be carried out with “YES and NO
worldwide, which implied a great marketing all offers and services in the "non-textile" statements”. The CHT Group clearly explains what it
variety of company names. In market segments. These include the Material stands for and what for it doesn't. It provides a clear
addition, a combined logo consisting Solutions for the silicone elastomers, the Consumer communication what employees, customers and
of two company names, CHT and Care Solutions as well as Leather Solutions, Paper business partners can expect.
BEZEMA was chosen a few years
ago, which became increasingly
confusing and was no longer
up-to-date. A uniform appearance for
all branch offices and the entire
Group of companies had to be
created. Mayer & Cie.

New corporate Dr. Frank Naumann, CEO, gave a
clear direction for the repositioning: “It
must allow a clear and unambiguous
communication. Furthermore, the
identity for reputation like thunder clap, which the continues its The financial year 2016 in review too long, and it's something we need to change."
CHT Group has developed as a
Over the past year, Mayer & Cie. cracked the
specialist for textile chemicals, has to
100-million-Euro turnover mark; across the whole
In the course of 2016, Mayer & Cie. has already
the CHT Group be transferred to other market series of successes group 2016 sales amounted to around 105 million implemented pioneering decisions: With the
segments, too.” To achieve this, the
and have therefore grown considerably again
construction and expansion of the Czech factory and
CHT Group worked out the central
compared to the previous year.
the establishment of further machine production lines
elements of a successful market
presence including brand core, The main reason for the successful conclusion to the in Vsetín, the premium manufacturer is also able to
hold its own in the mid-range segment of the market.
positioning and its own strengths. year is the very good order situation. Several times With new appointments in important strategic roles at
The target of this new company in 2016 over the last year the circular knitting machine the parent company, the firm hopes to tap into new
customer segments. New, modern manufacturing
manufacturer was able to record record-high numbers
appearance is to further strengthen of incoming orders. Correspondingly, the number of machines have been purchased in production. These
the market activities and to act as a machines produced rose once again in 2016: at 1,500, will be followed by further acquisitions in Albstadt in
modern, forward-looking and above it was 200 more than the previous year. 2017, which include a few in-house developments by
all uniform Group of companies. The The Albstadt-based circular knitting machine across the Group as a whole there have been 55. In Mayer & Cie., for example a slitting cutter machine.
new logo provides more clarity and manufacturer Mayer & Cie. (MCT) can once again order to ensure this success continues, Mayer & Cie. Clear objectives for 2017 Machines like this, produced by MCT itself, are
with the slogan Smart Chemistry with look back on an extraordinarily successful financial are planning further investments at all three locations "Traditionally one step ahead" is the guiding principle specifically tailored to the requirements of circular
Character”, the CHT Group gives the year. Mayer & Cie. has been able to record a in 2017. One important goal is to reduce the long for the knitting machine manufacturer. To ensure it knitting machine construction and the company's
brand a convincing promise, which substantial increase in sales of around ten percent lead times resulting from demand. stays that way, in 2017 this family-run company will own production processes. Also on the plan for
business partners can count on. for 2016. With regard to the number of machines
produced during the year, the result was about 200 "2016 was once again a record year for our make further investments in its three production sites Albstadt in 2017: Production of the new,
In order to address customers and more than in 2015. The ongoing positive trend in company", says Mayer & Cie. Managing Director in Albstadt, the Czech Republic and China. The fully-automated high-rack warehouse, further
overriding goal is to reduce lead times. Managing
modernisation of the administration building and
the public in a better way, a simplified business development is also reflected in the Benjamin Mayer. "That is down to our employees, Director Benjamin Mayer: "Our customers are now comprehensive innovations in the company's own IT
brand structure with three sub-brands company's recruitment figures: its base in Albstadt and they deserve our thanks for having made this waiting up to ten months for certain machines. That is and software.
was created under the umbrella of the alone has welcomed 40 new members of staff, and renewed success possible in the first place."