Page 31 - August-September-2017

THE COTTON
30 THE WORLD TRUSTS
Working hard for success

Sivakumar Narayanan, Head of Product
Management and Marketing within Uster
Technologies talks about two important
milestones in USTER’s recent yarn clearing
history. With yarn clearer sales approaching
one million, he outlines the background to
this remarkable success.

TEXtalks: USTER® QUANTUM 3 Anniversary Edition
was introduced at ITMA 2015. How did the market
receive the new yarn clearer?

Sivakumar Narayanan: Customers appreciated the
efforts we made in engineering new features designed
to overcome problems in two important application
areas: core yarns and yarns with delicate colors and
shades, such as mélange products. Reactions from
spinners confirmed that USTER had analyzed the
fashion trends particularly well. These new features
were launched at exactly the right time to support the
most efficient production of special yarns, while also
maintaining attractive profit margins for spinners.

In the period from ITMA Milan in 2015 to the
present, the number of installations completed is
proof that the USTER® QUANTUM 3 Anniversary
Edition has been received very well in all major
markets. Our customers are especially happy that
quality claims for core and shade yarns have Sivakumar Narayanan
significantly reduced. Imagine the yarn quantities produced every day by
this amount of winding machines. This extensive
TEXtalks: USTER® QUANTUM 3 Anniversary Edition range of coverage includes all automatic winding
was introduced as limited edition offering online machine brands and translates into a very high What do cotton growers, spinner, weavers and brands have in common?
hairiness, advanced classification and connectivity to ratio of all yarn cleared worldwide being processed COTTON USA!
the Total Testing Center – all free of charge. How long by the USTER® QUANTUM 3. Actually, the
can customers continue to enjoy these benefits? chances are high that the clothes we are all Where you are in the global cotton supply chain,
wearing – everyone reading this – are defect-free
Sivakumar Narayanan: There is good news. We are because of the USTER® QUANTUM 3. COTTON USA can help you enhance your business.
very close to reaching the original quantity limit of
300,000 yarn clearers. We are very pleased how The USTER® QUANTUM 3 is a huge success and COTTON USA’s Supply Chain Marketing program and global network of Representatives is
quickly that quantity was achieved. Because of this it makes me personally very proud to be part of ideally equipped to match suppliers with buyers by Streaming the sourcing process, which
unprecedented success, we recently decided to this story – which could only be written thanks to a saves you time and gives you an edge in an increasingly competitive world.
extend the period of free benefits for a further great interdisciplinary team who have worked hard
batch of 300,000 yarn clearers. each day to create a product with advantages so COTTON USA also rewards our customers with a global licensing and promotion programs
obviously appreciated by the customers. that helps to sell your products at the consumer retail level.
TEXtalks: Beside the success of USTER® QUANTUM 3
Anniversary Edition, there is another reason for TEXtalks: How will the USTER® QUANTUM 3 success
USTER to celebrate. Soon the one millionth USTER® story continue? Contact us now to became a COTTON USA licensee and participate in a strategic
QUANTUM 3 yarn clearer will be sold – only seven alliance of thousands of quality users of U.S cotton from round the world on
years after the product launch. Sivakumar Narayanan: USTER is geared to
customers’ needs – and of course keeping an eye on Mazhar Hussain Mirza
Sivakumar Narayanan: Yes, this is a great success the fashion trends – which is the driver for all new Pakistan Representative
for us. The yarn clearer is one of our major developments. I’m convinced that we will introduce a
products and to reach a total of one million units further product to the market which will empower our Cotton Council International
sold, it’s incredible. It is the equivalent of customers to even more success. I promise that we
equipping about 20,000 winding machines. will continue to work hard towards this goal. 66-M, Gulberg III, Lahore - Pakistan.
Cell: +923008487912 Tel: +924235441551
Email: mazhar@sypher.biz URL: www.cottonusa.org
August/September 2017