Page 56 - August-September-2017

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Lenzing opens new Application

Innovation center in Hong Kong

The Lenzing Group is setting a further milestone in department and fiber processing laboratory in
intensifying its cooperation with the partners along Lenzing to our fiber testing facility in Indonesia”,
the value chain by its opening of a new Application states Heiko Arnold, Chief Technology Officer of the
Innovation Center (AIC) in Hong Kong. New Lenzing Group. Accordingly, Lenzing is underlining
applications for Lenzing fibers will be developed and its global innovation leadership. “Lenzing’s research
tested at the new facility, among them applications and development expenditures amounting to EUR
for recent innovations like the RefibraTM branded lyocell 46.4 mn in the last financial year are among the
fiber and the EcoVeroTM branded viscose fiber. highest within the peer-group internationally. The
bottom line is that these investments benefit our
“With this new center Lenzing is further implementing customers, because they can optimally differentiate
its corporate strategy sCore TEN. One of the themselves from the competition by using innovative
cornerstones of this strategy is enhancing the level of Lenzing products”, Arnold adds.
customer intimacy. The proximity to important Asian
customers and partners along the value chain “In this cross-learning center for Lenzing and our
creates a new dimension in our service offering”, partners new applications will be tested for
says Robert van de Kerkhof, Chief Commercial commercializing fiber innovations. This will contribute to
Officer of the Lenzing Group. “We can react more Lenzing’s ability to even more quickly and effectively
quickly to current trends and handle a broad transfer its innovative strength to our customers”, Eric
spectrum of aspects on location relating to the Chan, General Manager of Lenzing Fibers Hongkong
application with our full range of fibers as well as says. “Moreover, the new AIC also enables prototype
unique fiber blends in collaboration with our supply production of textile fabrics made of Lenzing fibers,
chain partners. Herewith we can develop highly from the concept, dyeing and finishing to the precise
aesthetic, emotional and functional products around measurement of all product data”, he adds.
the world”, van de Kerkhof adds.
The Lenzing Application Innovation Center starts its
“This new Application Innovation Center is an integral operation as of now and is open for visitors from the
part of our global technology network, from our R&D whole industry.

August/September 2017