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             2nd SDC-UK International Design



                Competition for Students 2019




                                   (Pakistan region)




                                                                                                                                   of the 2019 conference include VC, UET Lahore,   All the three events which was organized for the first
                                                                                                                                   CEO Archroma (Mr. Mujhtaba Rahim), SDC-UK        time in Pakistan at this level in 2018 was a big
                                                                                                                                   Technical Director (Mr. Andrew), SDC-UK education   success. In 2018, the students from 20 universities
                                                                                                                                   and training head (Ms. Shelley Andree), Archroma   presented their 100 projects and more than 500
                                                                                                                                   head of business development and brand marketing   visitors from textile industry & academia attended
                                                                                                                                   (Mr. Paul Cowell), Director Eco Spain (Mr. Ignasi),   the events and conference. The SDC-UK design
                                                                                                                                   Consultant EIG-C2C (Ms. Aglaia) and CEO          competition (Pakistan Chapter), 2018 was won by
                                                                                                                                   WWF, Pakistan.                                   Miss Laiba. She also participated and represented
                                                                                                                                                                                    Pakistan in the global competition later in 2018 at
                                                                                                                                   The SDC global theme for the student design      London. Top textile brands of the country
                                                                                                                                   competition 2019 is “Colour and Nature”. Colour is   participated in the All Pakistan brand competition.
                                                                                                                                   fundamental to the way in which we see the world.   The brands competition was won by Rasheed
                                                                                                                                   Nature has huge potential to provide us with     Textile. In addition, local and foreign textile experts
                                                                                                                                   solutions for more sustainable fabrics and colours.   deliver technical lectures in the sustainability
                                                                                                                                   Entry to the design competition is free and attracts   conference. Entry was free in all the events and
                                                                                                                                   hundreds of entries worldwide every year. The winner   conference along with refreshment.
                                                                                                                                   of SDC-UK International Design Competition
                                                                                                                                   (Pakistan Chapter) for students will get free travel to   Dr. Muhammad Mohsin, Chairman, Department of
                                                                                                                                   UK for participation in "SDC-Global Design       Textile Engineering, UET (Conference and event
                                                                                                                                   Competition 2019" and will have a chance to win   Chair) comments, “Textile is the backbone of
                                                                                                                                   £1,000 cash prize and the prestigious Veronica Bell   Pakistan economy and there is a huge potential for
                                                                                                                                   Trophy. There will be cash prizes for the 2nd, 3rd,   Pakistani textile mills. Nevertheless, textile
             Winner of SDC-UK Design Competition for Students (Pakistan region) 2018 participated in SDC-Global Design Competition, UK.
                                                                                                                                   4th, 5th and 6th student positions. Last date for   sustainability is big challenge for global textile
                                                              and SDC-UK are pleased to announce “2nd                              project registration is 22nd March 2019.         industry but especially for Pakistani textile industry.
                                                              UET-ARCHROMA-SDC International Conference on                                                                          Lot of efforts need to be carried out to fulfill the ever
                                                              Sustainable Textile” which is going to be organized                  All Pakistan textile brands competition 2019 is a   increasing demands of sustainability.
                                                              on 3rd April 2019. TEXTalks is the media partner of                  tribute to the leading brands of Pakistan. The theme   University-Industry linkage can play an extremely
                                                              all the three events. The conference will be focused                 for the 2019 tribute is “THE NATURE AND SOUL OF   positive role for the development of the Pakistani
                                                              on providing a comprehensive platform to the                         BRANDING”. The tribute enables the Brand Owners   textile industry and events like these will really help
                                                              Pakistan’s textile industry for awareness about textile              to transform their brands with creative forms of   the cause. Department of Textile Engineering of UET
                                                              sustainability, current global trends on sustainability              colors from nature surrounding us. This tribute is an   Lahore, FSD Campus has already started working
             Winner of Pakistani Textile Brands Design Competition 2018  and to bring them a chance for international              attempt to engage Brands of our country to;      closely with the textile industry and we are looking
                                                              collaborations keeping in view the national needs.                   Enhance brand effectiveness, lay the foundation of   forward to further fruitful collaborations at all level”.
                                                              The conference is coupled with SDC-UK                                creativity in brand management and optimize
                                                              International Design Competition for Students,                       sustainability & environment caring factor of Brands.   Mr. Mujtaba Rahim, CEO Archroma, Pakistan Limited
                                                              (Pakistan region) and Top Pakistani Textile Brands                   Participation is free and open to all fashion & textile   remarked, “Archroma always believe in continuous
                                                              Design Competition. These are SDC’s annual                           design brands in Pakistan. Archroma will present the   improvement and challenging the status quo leading
                                                              flagship competitions, engaging the hundreds of                      coveted Trophy to the best theme orientation. There   to enhance sustainable growth. Through this
                                                              textile students, universities and designers globally.               will be a runner-up followed by a special prize. Brand   initiative of mutual cooperation, we will be able to
                                                              The competition helps the entrants develop their                     sustainability concept will also be recognized.   share latest knowledge and technical developments
                                                              understanding of colour and the challenges around                    Memento of participation will be presented to all   and to work together with the faculty and research
             Winner of SDC-UK International Design Competition for Students (Pakistan region) 2018  sustainability in the textile supply chain. The primary   Brands. Participants will also benefit from significant   team of UET. We also wish to share the innovative
                                                              objective of these events is to strengthen                           international profile and press. Post conference   textile solutions of Archroma with the students
             Department of Textile Engineering, UET Lahore    Industry-Academia linkage and promotion of                           report will include the brand presentation brief.  enabling them to enhance their academic
             (Faisalabad Campus), Archroma Pakistan Limited   sustainable production of textiles. The key speakers                                                                  performance”.
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