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 2nd SDC-UK International Design



 Competition for Students 2019




 (Pakistan region)




             of the 2019 conference include VC, UET Lahore,   All the three events which was organized for the first
             CEO Archroma (Mr. Mujhtaba Rahim), SDC-UK        time in Pakistan at this level in 2018 was a big
             Technical Director (Mr. Andrew), SDC-UK education   success. In 2018, the students from 20 universities
             and training head (Ms. Shelley Andree), Archroma   presented their 100 projects and more than 500
             head of business development and brand marketing   visitors from textile industry & academia attended
             (Mr. Paul Cowell), Director Eco Spain (Mr. Ignasi),   the events and conference. The SDC-UK design
             Consultant EIG-C2C (Ms. Aglaia) and CEO          competition (Pakistan Chapter), 2018 was won by
             WWF, Pakistan.                                   Miss Laiba. She also participated and represented
                                                              Pakistan in the global competition later in 2018 at
             The SDC global theme for the student design      London. Top textile brands of the country
             competition 2019 is “Colour and Nature”. Colour is   participated in the All Pakistan brand competition.
             fundamental to the way in which we see the world.   The brands competition was won by Rasheed
             Nature has huge potential to provide us with     Textile. In addition, local and foreign textile experts
             solutions for more sustainable fabrics and colours.   deliver technical lectures in the sustainability
             Entry to the design competition is free and attracts   conference. Entry was free in all the events and
             hundreds of entries worldwide every year. The winner   conference along with refreshment.
             of SDC-UK International Design Competition
             (Pakistan Chapter) for students will get free travel to   Dr. Muhammad Mohsin, Chairman, Department of
             UK for participation in "SDC-Global Design       Textile Engineering, UET (Conference and event
             Competition 2019" and will have a chance to win   Chair) comments, “Textile is the backbone of
             £1,000 cash prize and the prestigious Veronica Bell   Pakistan economy and there is a huge potential for
             Trophy. There will be cash prizes for the 2nd, 3rd,   Pakistani textile mills. Nevertheless, textile
 Winner of SDC-UK Design Competition for Students (Pakistan region) 2018 participated in SDC-Global Design Competition, UK.
             4th, 5th and 6th student positions. Last date for   sustainability is big challenge for global textile
 and SDC-UK are pleased to announce “2nd   project registration is 22nd March 2019.  industry but especially for Pakistani textile industry.
 UET-ARCHROMA-SDC International Conference on                 Lot of efforts need to be carried out to fulfill the ever
 Sustainable Textile” which is going to be organized   All Pakistan textile brands competition 2019 is a   increasing demands of sustainability.
 on 3rd April 2019. TEXTalks is the media partner of   tribute to the leading brands of Pakistan. The theme   University-Industry linkage can play an extremely
 all the three events. The conference will be focused   for the 2019 tribute is “THE NATURE AND SOUL OF   positive role for the development of the Pakistani
 on providing a comprehensive platform to the   BRANDING”. The tribute enables the Brand Owners   textile industry and events like these will really help
 Pakistan’s textile industry for awareness about textile   to transform their brands with creative forms of   the cause. Department of Textile Engineering of UET
 sustainability, current global trends on sustainability   colors from nature surrounding us. This tribute is an   Lahore, FSD Campus has already started working
 Winner of Pakistani Textile Brands Design Competition 2018  and to bring them a chance for international   attempt to engage Brands of our country to;   closely with the textile industry and we are looking
 collaborations keeping in view the national needs.   Enhance brand effectiveness, lay the foundation of   forward to further fruitful collaborations at all level”.
 The conference is coupled with SDC-UK   creativity in brand management and optimize
 International Design Competition for Students,   sustainability & environment caring factor of Brands.   Mr. Mujtaba Rahim, CEO Archroma, Pakistan Limited
 (Pakistan region) and Top Pakistani Textile Brands   Participation is free and open to all fashion & textile   remarked, “Archroma always believe in continuous
 Design Competition. These are SDC’s annual   design brands in Pakistan. Archroma will present the   improvement and challenging the status quo leading
 flagship competitions, engaging the hundreds of   coveted Trophy to the best theme orientation. There   to enhance sustainable growth. Through this
 textile students, universities and designers globally.   will be a runner-up followed by a special prize. Brand   initiative of mutual cooperation, we will be able to
 The competition helps the entrants develop their   sustainability concept will also be recognized.   share latest knowledge and technical developments
 understanding of colour and the challenges around   Memento of participation will be presented to all   and to work together with the faculty and research
 Winner of SDC-UK International Design Competition for Students (Pakistan region) 2018  sustainability in the textile supply chain. The primary   Brands. Participants will also benefit from significant   team of UET. We also wish to share the innovative
 objective of these events is to strengthen   international profile and press. Post conference   textile solutions of Archroma with the students
 Department of Textile Engineering, UET Lahore   Industry-Academia linkage and promotion of   report will include the brand presentation brief.  enabling them to enhance their academic
 (Faisalabad Campus), Archroma Pakistan Limited   sustainable production of textiles. The key speakers   performance”.
 February/March 2019                                                                February/March 2019
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