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100pc sustainable cotton jeans FESPA to introduce new
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Whats New Fespa has announced that Colour L*A*B*, a new Free, pre-bookable guided Color L*A*B* tours are Whats New
from Pakistan
Colour L*A*B* at Global Print Expo

available in Hall B4 with color management
technology showcase and conference program
consultant Mr Paul Sherfield, while the adjacent
designed to help visitors improve color management
conference area will offer a program of free
practices in their print businesses will take place at
Global Print Expo 2019 at Munich in May.
educational presentations from a range of subject
matter experts, including Dr Andreas Kraushaar of
It is said to offer a structured end-to-end overview of
all individual elements contributing to professional
color management including monitors, measurement
Mr Paul Sherfield said, “Customers from brand
and calibration tools, light-boxes, hard and soft Fogra and Mr Paul Lindström of Digitaldots.org.
owners to interior designers have high expectations
proofing, software solutions and print output devices. of consistent colour appearance, regardless of the
printing process or material used. Importantly, good
The walk-through showcase will feature color management delivers tangible business
representative technologies from a range of benefits for PSPs – better predictability, greater
specialist suppliers, supported by explanatory production flexibility, reduced waste and improved
customer satisfaction and retention. Colour L*A*B*
graphics and a printed guide describing the at FESPA 2019 will help them to build the knowledge,
processes and technologies and including contacts competence and confidence to make the most of
for further information. Test files will be used in live these tools, identify any gaps in their practices and
demonstrations to illustrate different printed optimize their workflows to deliver right-first-time
outcomes across a range of media. color for every job.”
Value fashion chain Primark has taken another sold since launch, Primark is now rolling out its
step in its move towards using sustainable first range of jeans made from 100pc sustainable
sourced cotton across its product ranges, cotton. Produced in three different washes
launching its first range of jeans made with (indigo, black and light blue), the women’s skinny
100pc sustainable cotton directly purchased from jeans will be sold in stores across all markets at a
farmers participating in its Sustainable Cotton cost of GBP13EUR17/US$17.
Programme.
The jeans launched under Primark Care Initiative
Following the expansion of the programme into are Primark’s latest sustainable staples following
Pakistan last year, Primark says more than 28,000 its recent, in demand collaboration with social ADNAS to collaborate with A&E to detect
farmers across both markets have now enrolled media influencer Ms Alic Living, which featured a
in the training. In addition, the retailer says early top and leggings set made from recycled
year one results recorded in Pakistan are polyester as well as two biodegradable water
promising with farmers profits already increasing. bottles. In addition, the retailer promises more fake sewing threads
They are also starting to see average reductions sustainable cotton products will be released in
of more than 20pc in chemical pesticide and the coming year including home-wear.
fertilizer use and more than 15pc in water use. According to Ms MeiLin Wan, the former’s vice president of textile sales, to develop an anti-counterfeiting sewing
Ms Paula Dumont Lopez, trading director at
A more sustainable product offering: The cotton Primark, who leads buying, merchandising and thread platform, Applied DNA Sciences, a provider of molecular technologies that enable supply chain security,
anti-counterfeiting and anti-theft technology, product genotyping and DNA mass production for diagnostics,
produced by the farmers has made its way into design of Primark’s womenswear said, "Following personalized medicine and therapeutics, is collaborating with A&E (American & Efird), one of the world's leading
some of Primark’s pyjama designs – the value the successful introduction of sustainable cotton manufacturers and distributors of industrial and consumer sewing thread, embroidery thread, and technical textiles.
clothing relatile’s first line of clothing made using pyjamas into store, we are so proud to introduce
100pc sustainable cotton and the first in which it this range. From harvesting the sustainable Many products from running shoes and performance athleisurewear to bespoke suits, can benefit from a secure
is able to track its cotton through the supply cotton from fields in India and Pakistan, right through sewing thread. The platform under development will address counterfeiting, but more importantly assure quality
chain from farm to store. to using recycled paper for our Primark Cares labels, and integrity to the brands with a forensic, secure and effective solution.
sustainability has been at the heart of every stage of
With more than 11.2 million pairs of pyjama’s developing and designing these jeans."

February/March 2019 February/March 2019