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Personalised Prifa® Printed Zipper IKEA introduces a
Prifa is a zipper with colorful inkjet printed on the
tape or/and elements. YKK’s Prifa customizable
zipper can be incorporated into a number of
designed items, including luggage, jackets, sport new way to reduce
wear, casual wear clothing and shoes. Prifa zipper
will be showcased at various exhibitions throughout
2019.
Digitalization has enabled the fashion industry to indoor air pollution
expand and evolve quickly, bringing new
technology and innovative design processes. YKK
Digital technology enables buyers to design every
detail of the zipper, creating fashion excellence in with a curtain
A Prifa customizable zipper has been introduced by an innovative and modern way. The choice of
YKK which can be personalized by using logos,
patterns, and gradations to ensure that the smallest fastening product has the potential to enhance any It will soon be possible to reduce common indoor air
detail of a garment marks the brand’s vision. It accessory or garment, adding creativity to a piece. pollutants using just a curtain. A mineral-based
enables creativity in luxury luggage and garment surface treatment enables the new IKEA curtain to
design. Fashion designers can create their own Personalization is set to be huge trend across the break down air pollutants when it gets in contact with
individual designs using any design software, fashion industry, which will see brands delivering a light. The GUNRID air purifying curtain is a new step
bringing originality. more tailored customer experience.
to purify air in homes. GUNRID air purifying curtain
will be available in IKEA stores next year.
The curtain uses a unique technology, which has
been developed by IKEA over the last years together
with universities in Europe and Asia as well as IKEA
suppliers and innovators. The way it works is similar
HeiQ adds to photosynthesis found in nature. The process is
activated by both outdoor and indoor light.
sustainable products Ms Lena Pripp-Kovac, Head of Sustainability at Inter
IKEA Group said, “Besides enabling people to
to its Fresh products breathe better air at home, we hope that GUNRID will
increase people’s awareness of indoor air pollution,
family inspiring behavioral changes that contribute to a
world of clean air. GUNRID is the first product to use
the technology, but the development will give us
opportunities for future applications on other textiles.”
From silver-free to recycled silver salt options, HeiQ By removing any one of bacteria, warmth, fat and
has launched new products to its Fresh product protein from sweat and moisture, the sweat odour For many years, IKEA has been reducing air pollution
family for a full range of odour control technologies. is eliminated. This amino sugar polymer also binds from its own operations by phasing out hazardous
HeiQ Fresh technology offers both silver-free and to the fiber allowing odour to be easily washed off chemicals and reducing air emissions. Last year, IKEA
less-silver odour control options. HeiQ offers these at low temperature and prevents permastink. launched the Better Air Now! initiative, aiming to turn
new odour control solutions for those brands rice straw – a rice harvesting residue that is tradition-
looking to reduce or remove silver usage from their HeiQ Pure SPQR is a 90% bio-based option for ally burned and contributes heavily to air pollution –
products. All products in the HeiQ Fresh family are odour control that works with a minimal amount of into a new renewable material source for IKEA
bluesign approved or in the approval process. recycled silver. Similar to HeiQ Fresh FFL, HeiQ products. IKEA has also committed to becoming
Pure SPQR removes two of the five precursors climate positive by 2030, reducing our overall climate
HeiQ Fresh FFL is a bio-based amino sugar needed to cause sweat odour – fat and protein footprint by 70% on average per product (compared
polymer that is silver-free and not an antimicrobial. from sweat, as well as bacteria. to 2016).
February/March 2019 February/March 2019

