Page 78 - February-March-2019
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                  Personalised Prifa® Printed Zipper                                                                               IKEA introduces a




                                                              Prifa is a zipper with colorful inkjet printed on the
                                                              tape or/and elements. YKK’s Prifa customizable
                                                              zipper can be incorporated into a number of
                                                              designed items, including luggage, jackets, sport                    new way to reduce
                                                              wear, casual wear clothing and shoes. Prifa zipper
                                                              will be showcased at various exhibitions throughout
                                                              2019.

                                                              Digitalization has enabled the fashion industry to                   indoor air pollution
                                                              expand and evolve quickly, bringing new
                                                              technology and innovative design processes. YKK
                                                              Digital technology enables buyers to design every
                                                              detail of the zipper, creating fashion excellence in                 with a curtain
              A Prifa customizable zipper has been introduced by   an innovative and modern way. The choice of
              YKK which can be personalized by using logos,
              patterns, and gradations to ensure that the smallest   fastening product has the potential to enhance any            It will soon be possible to reduce common indoor air
              detail of a garment marks the brand’s vision. It   accessory or garment, adding creativity to a piece.               pollutants using just a curtain. A mineral-based
              enables creativity in luxury luggage and garment                                                                     surface treatment enables the new IKEA curtain to
              design. Fashion designers can create their own   Personalization is set to be huge trend across the                  break down air pollutants when it gets in contact with
              individual designs using any design software,   fashion industry, which will see brands delivering a                 light. The GUNRID air purifying curtain is a new step
              bringing originality.                           more tailored customer experience.
                                                                                                                                   to purify air in homes. GUNRID air purifying curtain
                                                                                                                                   will be available in IKEA stores next year.

                                                                                                                                   The curtain uses a unique technology, which has
                                                                                                                                   been developed by IKEA over the last years together
                                                                                                                                   with universities in Europe and Asia as well as IKEA
                                                                                                                                   suppliers and innovators. The way it works is similar
                                                             HeiQ adds                                                             to photosynthesis found in nature. The process is
                                                                                                                                   activated by both outdoor and indoor light.
                                                             sustainable products                                                  Ms Lena Pripp-Kovac, Head of Sustainability at Inter

                                                                                                                                   IKEA Group said, “Besides enabling people to
                                                             to its Fresh products                                                 breathe better air at home, we hope that GUNRID will
                                                                                                                                   increase people’s awareness of indoor air pollution,
                                                             family                                                                inspiring behavioral changes that contribute to a
                                                                                                                                   world of clean air. GUNRID is the first product to use
                                                                                                                                   the technology, but the development will give us
                                                                                                                                   opportunities for future applications on other textiles.”
              From silver-free to recycled silver salt options, HeiQ   By removing any one of bacteria, warmth, fat and
              has launched new products to its Fresh product   protein from sweat and moisture, the sweat odour                    For many years, IKEA has been reducing air pollution
              family for a full range of odour control technologies.   is eliminated. This amino sugar polymer also binds          from its own operations by phasing out hazardous
              HeiQ Fresh technology offers both silver-free and   to the fiber allowing odour to be easily washed off              chemicals and reducing air emissions. Last year, IKEA
              less-silver odour control options. HeiQ offers these   at low temperature and prevents permastink.                   launched the Better Air Now! initiative, aiming to turn
              new odour control solutions for those brands                                                                         rice straw – a rice harvesting residue that is tradition-
              looking to reduce or remove silver usage from their   HeiQ Pure SPQR is a 90% bio-based option for                   ally burned and contributes heavily to air pollution –
              products. All products in the HeiQ Fresh family are   odour control that works with a minimal amount of              into a new renewable material source for IKEA
              bluesign approved or in the approval process.   recycled silver. Similar to HeiQ Fresh FFL, HeiQ                     products. IKEA has also committed to becoming
                                                              Pure SPQR removes two of the five precursors                         climate positive by 2030, reducing our overall climate
              HeiQ Fresh FFL is a bio-based amino sugar       needed to cause sweat odour – fat and protein                        footprint by 70% on average per product (compared
              polymer that is silver-free and not an antimicrobial.   from sweat, as well as bacteria.                             to 2016).


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