Page 44 - January-February-2018

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Archroma and WWF

Pakistan pledge to

work for sustainable

water conservation

solutions

Mujtaba Rahim (left), CEO, Archroma Pakistan Limited, and Zahid
Sultan Jadoon, Director Operations, WWF Pakistan.
Archroma, a global leader in color and specialty resources is an ideal partnership and we look
chemicals, today announced it has signed a Memo- forward to working on many projects in the
randum of Understanding (MoU) with World Wide future.”
Fund for Nature (WWF Pakistan). The MoU paves the Mujtaba Rahim
way for formal cooperation between the two institu- CEO, Archroma Pakistan Limited
tions in Pakistan, leading to projects mainly related to
water conservation in the textile industry there. Both “WWF Pakistan has a number of conservation
parties officially signed the MoU in a recent ceremo- projects to its credit. Currently, water is one of our
ny at the Archroma Center of Excellence in Karachi. major focus areas. The MoU with Archroma adds to
our endeavor in water-saving measures. Our joint
The MoU will build strong ties between Archroma and collaboration with the textile sector will definitely
WWF Pakistan’s initiatives in promoting sustainable result in introducing production facility improve-
practices within the textile industry using Archroma’s ments”, commented Zahid Sultan Jadoon, Director
technical expertise toward zero liquid discharge, Operations, WWF Pakistan.
software simulations in production lines, and the
Archroma ONE WAY Process Simulator tool, together The offices of Archroma Pakistan in Karachi are
with research methodologies in reducing water certified “Green Offices” and Archroma is a recipient
consumption and re-using water. Both institutions will of the prestigious “Eco Innovation Award” from WWF
jointly strive to raise awareness amongst the textile Pakistan. The Sustainable Effluent Treatment (SET)
sector through training programs by introducing new plant of Archroma at Jamshoro is a unique facility
process models with a futuristic approach. within the industry of textile dyes and chemicals
manufacturing. It operates toward zero liquid
discharge having 80% water recovery thus saving
“We at Archroma are very proud to join hands millions of liters of fresh water.
with WWF for a cause that is close to our
heart, and we strongly believe that water As a result, for decades, the neighboring community
conservation is the key to the sustainability of has been receiving approximately 11,000 gallons of
our industry. We believe in continuous clean, fresh drinking water daily, absolutely free of
improvement, and through this important cost.
initiative we are confident to improve upon the
depleting water reserves, especially in Sindh. In 2014, the SET facility attracted the attention of the
Water conservation by recycling and reuse will
definitely save fresh-water reservoirs. The Alliance for Water Stewardship, which presented
technical expertise of our team and enthusi- Archroma with a “Global Water Stewardship Award”
asm of WWF Pakistan in conserving natural at the Global Water Summit in Paris in 2014.

January/February 2018