Page 48 - January-February-2018

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COTTON USA unveiled the latest apparel

innovations at Première Vision

“WHAT’S NEW IN COTTON™ is our new platform to show COTTON USA’s commit-
ment to innovation. We introduced this platform in apparel at Première Vision in We know what you
September 2017, and we are excited to bring this back to spring’s show.
Bruce Atherley
Executive Director
Cotton Council International (CCI) need- Barudan

COTTON USA featured new blended technologies in products with the COTTON USA™ Mark.
U.S. cotton apparel that could drive sales growth at and Master
the COTTON USA booth in Hall 6, D56 at Première The booth also gave visitors a closer look at U.S.
Vision in Paris from 13-15 February 2018. cotton’s sustainability, quality, transparency,
premium value and innovation, as well as the Trading at GTex
COTTON USA also invited attendees to the booth to ongoing COTTON USA Sourcing Programs that
learn how to license the COTTON USA™ Mark, match U.S. cotton buyers and suppliers throughout
which quantitative consumer research proves is of the supply chain. Being the CEO of the company Mian Zameer Ahmad is
high value to consumers and can drive both “The mission of this program was to inspire the confident in saying that “Just bring yourself to the Master
preference and higher prices. In a recent global textile industry to think about new, innovative ways to Traders we will lead you to success because we know
consumer study conducted in the EU, North use U.S. cotton, so we were thrilled to share new what you need.” Master Traders and Embroidery Works
America, China and India, the COTTON USA™ Mark ideas, technologies and opportunities with our are dedicating its services to the nation in many products
was preferred by a 4-1 margin over a 100% cotton partners at Première Vision to help them see the since last decade. The company believes in continuous
label. Furthermore, nearly 2/3 of consumers said potential that U.S. cotton can add to their business” improvement. With the passage of time Master Traders
they would be willing to pay more money for said Bruce Atherley. has enabled itself to enhance its abilities in order to serve
the best to its customers.

During all these years, Master Traders has expanded to
the major cities in Punjab and is looking forward to
enhancing its network to Sindh by opening up its 1st office
in Karachi by August 2010. Right now Master Traders is
working in 4 major cities of Pakistan. The company is the
sole distributor of Barudan in Pakistan. Faisalabad,
USTER invests in innovative technology Lahore, Gujranwala and Karachi are the major cities the
Master Traders are working in.
to enhance quality control for textile The company is presenting a number of products at Gtex

Global Expo, from January 26 to 28 in Expo Center
manufacturers Karachi. The displayed products include; Barudan
Embroidery Machine (Japan); GMI Laser Cutting Machine
(Itlay); Barudan Towel Haming Machine (Japan); and
Wilcom Designing Software (Australia).
Uster Technologies AG expands its competencies in quality control and strengthens its product portfolio.
USTER has signed a binding, friendly agreement to acquire Elbit Vision Systems Ltd. (EVS), a world-leading Operating with four major regional offices in Pakistan the
high-technology supplier for automated vision inspection in the textile industry. EVS’s products are used to
automatically locate, label and trace defects of fabric and web products, and ultimately to grade the quality company is offering a range of products for Pakistani
market. These products include; Barudan Embroidery
and determine the value of the produced goods. Closing of the transaction is expected by May 2018.
Machine for exports of garments Textile and for Pakistan
Brand for Embroidery and Laser Cutting Product; Barudan
Thomas Nasiou, Chief Executive Officer of USTER, said: “The acquisition fits perfectly into our vision to be the Embroidery Machine (Japan); GMI Laser Cutting Machine
world’s leading supplier of quality solutions for the textile industry from fiber to fabric. It shows once again our (Itlay); Barudan Towel Haming Machine (Japan); and
commitment to continuously invest in cutting-edge technology and foster our culture of in-novation. EVS and
USTER’s combined technology will offer all our customers more potential for further automation and improve- Wilcom Designing Software (Australia).
ment for increased and sustainable performance.”

January/February 2018 January/February 2018