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                                                                                                                                                                                                                                                                                                   • Implement clothing collection at scale          • Alignment on the case for change
                                                                                                                                                                                                                                                                                                                                                     • A positive vision for a new system
 Reports  A New Circular                                                                                                                                                    recycling after use.                              delay action. The time to act is now, and the                        renewable inputs                                  commitments to a vision-led transformation
                                                                                                                                                                            cause of the system’s wasteful nature directly, in
                                                                                                                                                                                                                              are designed, produced, sold, used, collected, and
                                                                                                                                                                                                                                                                                                   4. Make effective use of resources and move to
                                                                                                                                                                                                                                                                                                                                                     • Broad stakeholder buy-in and time-bound
                                                                                                                                                                                                                              reprocessed. However, this should not discourage or
                                                                                                                                                                            particular, low clothing utilisation and low rates of
                                                                                                                                                                                                                                                                                                   The need for raw material inputs in a new textiles
                                                                                                                                                                                                                                                                                                                                                     • Demonstration that the vision is possible with
                                                                                                                                                                                                                              ambitions below offer an attractive target state for the
                                                                                                                                                                                                                                                                                                   economy would be drastically reduced due to higher
                                                                                                                                                                                                                                                                                                                                                     large-scale, pre-competitive, cross value-chain
                                                                                                                                                                                                                              industry to align on and innovate towards.
                                                                                                                                                                            This report  proposes a vision for a new textiles
                                                                                                                                                                                      1
                                                                                                                                                                                                                                                                                                   clothing utilisation and increased recycling. However,
                                                                                                                                                                                                                                                                                                                                                     collaboration
                                                                                                                                                                            economy aligned with the principles of a circular
                                                                                                                                                                                                                                                                                                   virgin material input will likely always be required.
                                                                                                                                                                                                                                                                                                                                                     • Unprecedented levels of collaboration and
                                                                                                                                                                                                                              In such a system clothes, textiles, and fibres are kept
                                                                                                                                                                            economy: one that is restorative and regenerative by
                                                                                                                                                                                                                                                                                                   Where such input is needed and no recycled
                                                                                                                                                                                                                                                                                                                                                     alignment in areas of action
 Textiles Economy                                                                                                                                                           design and provides benefits for business, society,   at their highest value during use and re-enter the               materials are available, it should increasingly come   To reach unstoppable momentum towards a new
                                                                                                                                                                                                                              economy after use, never ending up as waste.
                                                                                                                                                                            and the environment. This vision is distinct from, and
                                                                                                                                                                                                                                                                                                   from renewable resources. This means using
                                                                                                                                                                            complements, ongoing efforts to make the textiles
                                                                                                                                                                                                                                                                                                   renewable feedstock for plastic-based fibres and
                                                                                                                                                                                                                                                                                                                                                     textiles economy, the existing efforts to change the
                                                                                                                                                                                                                              1. Phase out substances of concern and microfibre
                                                                                                                                                                            system more sustainable by minimising its negative
                                                                                                                                                                                                                                                                                                   regenerative agriculture to produce any renewable
                                                                                                                                                                                                                                                                                                                                                     system should be consolidated by a new approach
                                                                                                                                                                                                                              release
                                                                                                                                                                            impacts. In such a new textiles economy, clothes,
                                                                                                                                                                                                                                                                                                   resources.
                                                                                                                                                                            fabric, and fibres are kept at their highest value
                                                                                                                                                                                                                                                                                                                                                     1. Align key industry players on a clear vision and
                                                                                                                                                                                                                              ensure that the material input is safe and healthy to
                                                                                                                                                                            during use, and re-enter the economy after use,   First and foremost, a new textiles economy needs to                  System-level change of the Textile Industry       that would serve to:
                                                                                                                                                                                                                                                                                                                                                     secure their commitment to it
                                                                                                                                                                            never ending up as waste. This would provide a    allow cycling and to avoid negative impacts during                   Moving towards a circular economy goes far beyond   2. Drive large-scale, cross-value chain demonstrator
                                                                                                                                                                            growing world population with access to high-quality   the production, use, and after-use phases. This                 traditional measures to reduce the negative impacts   projects
                                                                                                                                                                            affordable, and individualised clothing, while    means that substances that are of concern to health                  of the current linear system. It entails shifting to an   3. Orchestrate complementary initiatives and
                                                                                                                                                                            regenerating natural capital, designing out pollution,   or the environment are designed out and no                    entirely new system, and cannot be achieved merely   reinforce their impact
                                                                                                                                                                            and using renewable resources and energy. Such a   pollutants such as plastic microfibres are                          through incremental improvements. Transforming the   4. Broadly engage stakeholders and ensure wide
                                                                                                                                                                            system would be distributive by design, meaning   inadvertently released into the environment and                      industry to usher in a new textiles economy requires   promotion of the vision
                                                                                                                                                                            value is circulated among enterprises of all sizes in   ocean.                                                         system-level change with an unprecedented degree   5. Establish a coordinating vehicle that takes on
                                                                                                                                                                            the industry so that all parts of the value chain can                                                                  of commitment, collaboration, and innovation.     these four activities
                                                                                                                                                                            pay workers well and provide them with good       2. Transform the way clothes are designed, sold,                     Existing activities focused on sustainability or partial
                                                                                                                                                                            working conditions.                               and used to break free from their increasingly                       aspects of the circular economy should be
                                                                                                                                                                                                                              disposable nature                                                    complemented by a concerted, global approach that        1
                                                                                                                                                                            The four ambitions of the new textiles economy    Designing and producing clothes of higher quality                    matches the scale of the opportunity. Some key    Source:  Ellen MacArthur Foundation, A new textiles
 Textiles and clothing are a fundamental part of   increased per capita sales in mature economies. The   textiles. Textiles production (including cotton farming)   of clothing utilisation, elsewhere rates are much         and providing access to them via new business                        characteristics that support system shifts have been   economy: Redesigning fashion’s future, (2017,
 everyday life and an important sector in the global   latter rise is mainly due to the ‘fast fashion’   also uses around 93 billion cubic metres of water   lower. In the US, for example, clothes are only worn             models would help shift the perception of clothing                   identified:                                       http://www.ellenmacarthurfoundation.
 economy. It is hard to imagine a world without   phenomenon, with quicker turnaround of new styles,   annually, contributing to problems in some   for around a quarter of the global average. The same                      from being a disposable item to being a durable                                                                        org/publications).
 textiles. Clothes are worn by almost everyone, nearly   increased number of collection.  water-scarce regions. With its low rates of utilisation   pattern is emerging in China, where clothing                              product. When garments can be worn more often
 all the time, and for many are an important   (leading to high levels of throughput) and low levels   utilisation has decreased by 70% over the last 15                                                                      than a customer is able or willing to do, rental
 expression of individuality. Globally, the USD 1.3   Existing Linear Model of Clothing Industry  of recycling, the current wasteful, linear system is the   years. Globally, customers miss out on USD 460                   models could provide an appealing business
 trillion clothing industry employs more than 300   The current system for producing, distributing, and   root cause of this massive and ever-expanding   billion of value each year by throwing away clothes                 opportunity. As the acts of buying and wearing
 million people along the value chain; the production   using clothing operates in an almost completely   pressure on resources.  that they could continue to wear, and some garments                                         clothes fulfil a complex array of customer needs and
 of cotton alone accounts for almost 7% of all   linear way. Large amounts of non-renewable   Clothing is massively underutilised. Worldwide,   are estimated to be discarded after just seven to ten                         desires, a variety of sales and service models is
 employment in some low-income countries. Clothing   resources are extracted to produce clothes that are   wears. Clothing users are acknowledging this as a                                                                  needed in a new textiles economy. The take-up of
 represents more than 60% of the total textiles used   often used for only a short period, after which the   problem, with, for example, 60% of German and                                                                    new opportunities would benefit from collaborative
 and is expected to remain the largest application. In   materials are largely lost to landfill or incineration. It   Chinese citizens admitting to owning more clothes                                                       action to stimulate the development of innovative
 the last 15 years, clothing production has   is estimated that more than half of fast fashion   than they need.                                                                                                              business models.
 approximately doubled, driven by a growing   produced is disposed of in under a year. This linear
 middle-class population across the globe and   system leaves economic opportunities untapped,   The New Circular economy                                                   would lead to better economic, environmental, and   3. Radically improve recycling by transforming
 puts pressure on resources, pollutes and degrades     $      In recent years, the industry and its customers have                                                                                                            clothing design, collection, and reprocessing
 INDEX 100 IN 2000  NUMBER OF TERMS AN ITEM IS WORN  the natural environment and its ecosystems, and   $  $  become increasingly aware of the negative                      societal outcomes, capturing opportunities missed   Increasing recycling represents an opportunity for
 WORLD GDP  CLOTHING UTILISATION  FIBRE  CLOTHING  USE  AFTER USE
 >100bn       PRODUCTION  PRODUCTION                                                                                                                                        by the current, linear, textiles system. When
 CLOTHING SALES  units  creates significant negative societal impacts at local,   environmental and societal impacts of the current                                                                                           the industry to capture some of the value in more
 (2015)                                                                                                                                                                     implementing these ambitions, each will come with a
 200  regional, and global scales.                            system. Brands and retailers have started to address                                                          variety of different solutions for different applications,   than USD 100 billion worth of materials lost from the
 2x
 190                                                          specific environmental or societal challenges within                                                                                                            system every year, as well as to reduce the negative
 180  Today’s linear system uses large amounts of             their supply chains, both individually and through                                                            and their interactions need to be taken into account.    impacts of their disposal. The key areas to focus are
 170                                                                                                                                                                        Realising these ambitions will not happen overnight.
 resources and has negative impacts on the                    industry-wide organisations and initiatives. However,                                                                                                           to
 160                                                                                                                                                                        While there are some immediate profit opportunities
 150  environment and people. The textiles industry relies    most of these efforts are focused on reducing the                                                                                                               • Align clothing design and recycling processes.
 140                                                                                                                                                                        for individual businesses, collaborative efforts across
 ~50bn                                                                                                                                                                                                                        • Pursue technological innovation to improve the
 130  units  mostly on non-renewable resources – 98 million   clothing utilisation – the average number of times a   impact of the current linear system – for example, by   the value chain, involving private and public-sector
 (2000)
 120  tonnes in total per year – including oil to produce   garment is worn before it ceases to be used – has   using more efficient production techniques or                                                                 economics and quality of recycling.
 110  synthetic fibres, fertilisers to grow cotton, and       reducing the impact of materials – rather than taking                                                         actors, are required to truly transform the way clothes   • Stimulate demand for recycled materials
 100        decreased by 36% compared to 15 years ago. While
 chemicals to produce, dye, and finish fibres and   many low-income countries have a relatively high rate   an upstream, systemic approach to tackling the root
 2000  2005  2010  2015
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