Page 28 - May-June-2019
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                “Agility is an absolute prerequisite for
                  an organization to be successful in

                                  digitalization.”

                        Georg Stausberg. CEO



                “We are building the bridges between

                data and material  ows and between                                                                                                                                                                                                                                                                                                                                                                          Mr Stausberg, do you remember taking your first   that are m
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              be trialle
                        the virtual and real worlds.”                                                                                                                                                                                                                                                                                                                                                                       steps into the new Digital Age?                   organizing
                          Jochen Adler. CTO                                                                                                                                                                                                                                                                                                                                                                                 This was more of a creeping process than a        forms of c
                                                                                                                                                                                                                                                                                                                                                                                                                            conscious step. It started with me using the Internet
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              effective
                                                                                                                                                                                                                                                                                                                                                                                                                            and e-mail – first on PCs, then on mobile         divisions
               En-route to becoming                                                                                                                                                                                                                                                                                                                                                                                         end-devices. Meanwhile, digital technology has    Can you el
                                                                                                                                                                                                                                                                                                                                                                                                                            invaded every aspect of our lives, be this in our
                                                                                                                                                                                                                                                                                                                                                                                                                            homes or in our modern cars. About four years ago,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              collaborat
                 a digital trendsetter                                                                                                                                                                                                                                                                                                                                                                                      the latter resulted in our company starting to consider   Th
                                                                                                                                                                                                                                                                                                                                                                                                                            how we could create additional customer bene-fits
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              digital pr

                                                                                                                                                                                                                                                                                                                                                                                                                            using artificial intelligence. And automobiles are

                                                                                                                                                                                                                                                                                                                                                                                                                                                                              organizati
                                                                                                                                                                                                                                                                                                                                                                                                                            today increasingly differentiating themselves from   is ther
                  Talking to Georg Stausberg, CEO, and                                                                                                                                                                                                                                                                                                                                                                      each other more by means of digital assistance    has been a

                                                                                                                                                                                                                                                                                                                                                                                                                            systems than through classical transmission or
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              clear hier
                               Jochen Adler, CTO                                                                                                                                                                                                                                                                                                                                                                            chassis technology. We want to become the textile   function


                                                                                                                                                                                                                                                                                                                                                                                                                                                                              we also ha
                                                                                                                                                                                                                                                                                                                                                                                                                            machine construction trendsetter for technologies of
                                                                                                                                                                                                                                                                                                                                                                                                                            this kind.                                        two of our
                 How does a manmade fiber systems world market leader with                                                                                                                                                                                                                                                                                                                                                                                                    end, we we

                currently more than 3,000 employees successfully undergo digital                                                                                                                                                                                                                                                                                                                                            What have you done to successfully achieve this in   Departm
              transformation? This first and foremost requires an economically solid                                                                                                                                                                                                                                                                                                                                        collaboration with colleagues and customers?      when devel
                                                                                                                                                                                                                                                                                                                                                                                                                            Even in economically difficult times, we had the
                   foundation and numerous digital change modules such as                                                                                                                                                                                                                                                                                                                                                                                                     IT, Custom
                organizational adaptability, agility and the qualifying of employees.                                                                                                                                                                                                                                                                                                                                       courage to invest in the future. Following detailed   can on
              Georga Stausberg, CEO, and Jochen Adler, CTO describe the exciting                                                                                                                                                                                                                                                                                                                                            strategy discussions within the management team,   solutions
                                                                                                                                                                                                                                                                                                                                                                                                                            we decided to set up an international project group
              path the Oerlikon Manmade Fibers segment is embarking on to create                                                                                                                                                                                                                                                                                                                                            two years ago. In discussions with research
              new digital products and services with superlative customer benefits.                                                                                                                                                                                                                                                                                                                                                                                           Mr Adler,
                                                                                                                                                                                                                                                                                                                                                                                                                            institutes, companies from various sectors, in-house   have
                                                                                                                                                                                                                                                                                                                                                                                                                            experts and numerous customers, the group         Very much
                                                                                                                                                                                                                                                                                                                                                                                                                            developed concrete ideas and analyses on which    maxim, we
                                                                                                                                                                                                                                                                                                                                                                                                                            digital products and solutions could be interesting for   Th
                                                                                                                                                                                                                                                                                                                                                                                                                            our customers and what customer benefits could be   digital
                                                                                                                                                                                                                                                                                                                                                                                                                            generated with these. The result is numerous ideas   service
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