Page 29 - May-June-2019
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 “Agility is an absolute prerequisite for
 an organization to be successful in

 digitalization.”

 Georg Stausberg. CEO



 “We are building the bridges between

 data and material  ows and between                                                                                                                                                                                                                                                                   Mr Stausberg, do you remember taking your first   that are meanwhile being marketed or are currently
                                                                                                                                                                                                                                                                                                                                                        be trialled as prototypes. When putting together and
 the virtual and real worlds.”                                                                                                                                                                                                                                                                        steps into the new Digital Age?                   organizing the project team, we also tested new
 Jochen Adler. CTO                                                                                                                                                                                                                                                                                    This was more of a creeping process than a        forms of collaboration, which have proven to be
                                                                                                                                                                                                                                                                                                      conscious step. It started with me using the Internet
                                                                                                                                                                                                                                                                                                                                                        effective and are now being rolled out in other
                                                                                                                                                                                                                                                                                                      and e-mail – first on PCs, then on mobile         divisions of the company.
 En-route to becoming                                                                                                                                                                                                                                                                                 end-devices. Meanwhile, digital technology has    Can you elaborate a little on these new forms of
                                                                                                                                                                                                                                                                                                      invaded every aspect of our lives, be this in our
                                                                                                                                                                                                                                                                                                      homes or in our modern cars. About four years ago,
                                                                                                                                                                                                                                                                                                                                                        collaboration?
 a digital trendsetter                                                                                                                                                                                                                                                                                the latter resulted in our company starting to consider   The speed and dynamism of the development of                                                                processes. T
                                                                                                                                                                                                                                                                                                      how we could create additional customer bene-fits
                                                                                                                                                                                                                                                                                                                                                        digital products and solutions is breath-taking. Agility

                                                                                                                                                                                                                                                                                                      using artificial intelligence. And automobiles are
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            thinking and
                                                                                                                                                                                                                                                                                                                                                        organization to be successful here. Our project group
                                                                                                                                                                                                                                                                                                      today increasingly differentiating themselves from   is therefore an absolute prerequisite for an                                                                     units, innov
 Talking to Georg Stausberg, CEO, and                                                                                                                                                                                                                                                                 each other more by means of digital assistance    has been able to organize itself and – without any                                                                  reality and

                                                                                                                                                                                                                                                                                                      systems than through classical transmission or
                                                                                                                                                                                                                                                                                                                                                        clear hierarchies – only had to interact with a
 Jochen Adler, CTO                                                                                                                                                                                                                                                                                    chassis technology. We want to become the textile   functional steering committee. It was important that                                                              What can you

                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Oerlikon?
                                                                                                                                                                                                                                                                                                                                                        we also had representatives from China and India,
                                                                                                                                                                                                                                                                                                      machine construction trendsetter for technologies of
                                                                                                                                                                                                                                                                                                      this kind.                                        two of our most important markets, on board. To this                                                                I would say
 How does a manmade fiber systems world market leader with                                                                                                                                                                                                                                                                                              end, we were able to include local aspects early on.                                                                and producti
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            fibers, nonw
 currently more than 3,000 employees successfully undergo digital                                                                                                                                                                                                                                     What have you done to successfully achieve this in   Departmental boundaries also have to disappear                                                                   our pledge i
 transformation? This first and foremost requires an economically solid                                                                                                                                                                                                                               collaboration with colleagues and customers?      when developing digital products. The Development,                                                                  hardware. We
                                                                                                                                                                                                                                                                                                      Even in economically difficult times, we had the
 foundation and numerous digital change modules such as                                                                                                                                                                                                                                                                                                 IT, Customer Services and Operations departments                                                                    of the syste
 organizational adaptability, agility and the qualifying of employees.                                                                                                                                                                                                                                courage to invest in the future. Following detailed   can only develop multifunctionally-interesting digital                                                          with digital
 Georga Stausberg, CEO, and Jochen Adler, CTO describe the exciting                                                                                                                                                                                                                                   strategy discussions within the management team,   solutions if they work together.                                                                                   our mission
                                                                                                                                                                                                                                                                                                      we decided to set up an international project group
 path the Oerlikon Manmade Fibers segment is embarking on to create                                                                                                                                                                                                                                   two years ago. In discussions with research                                                                                                                           promote the
 new digital products and services with superlative customer benefits.                                                                                                                                                                                                                                                                                  Mr Adler, you have been our CTO since 2017. What
                                                                                                                                                                                                                                                                                                      institutes, companies from various sectors, in-house   have you done to master digital trans-formation?                                                               we are deplo
                                                                                                                                                                                                                                                                                                      experts and numerous customers, the group         Very much in line with our ‘We drive the markets’                                                                   newly-integr
                                                                                                                                                                                                                                                                                                      developed concrete ideas and analyses on which    maxim, we are once again ramping up the speed.                                                                      specializes
                                                                                                                                                                                                                                                                                                      digital products and solutions could be interesting for   This means that we have established and expanded                                                            transport, p
                                                                                                                                                                                                                                                                                                      our customers and what customer benefits could be   digital pacemakers on the basis of our product and                                                                end product
                                                                                                                                                                                                                                                                                                      generated with these. The result is numerous ideas   service portfolio and tried-and-tested innovation                                                                this with ou
 May/June 2019
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