Page 13 - May-June-2020
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 ITMF publishes   Textile exports


 the new     witness nominal


 International           growth



 Production Cost

 PRGMEA Chief Coordinator Ijaz Akhtar Khokhar was   Matrix Sourcing CEO Azfar Hassan spoke highly of   During the first three quarters of the ongoing fiscal
 Comparison
 thrilled to host the event, saying, “This is the 35th   the opportunities the event provided, “There’s been   year, Pakistan textile exports witnessed a nominal
 World Fashion Convention, held first time in   a lot of interaction with the brilliant minds that have   increase of 0.08 percent as compared to the
 Pakistan… The feedback and their compliments   come here from the IAF, from the member group,   same period last year.
 (IPCC)
 were extremely positive. I was not expecting this,
 Textile Industries, Gerber Technologies, Matrix   quite happy with the event, saying it checked all the   people are so happy. We set a benchmark for the   and from the business community of Pakistan.   According to Pakistan Bureau of Statistics (PBS),
 Sourcing, and several others. Keynote speakers   right boxes, “We wanted to show the delegates from   future events. He added that the convention had   There’s been a lot of exchange of cutting edge ideas   The textile exports during July-March  (2018-19)
 The 35th IAF World Fashion Convention was held in   retailers, and manufacturers from the fashion   included Advisor to the Prime Minister  on   outside Pakistan what Pakistan has to offer   achieved all the objectives of presenting Pakistan’s   and we’ve explored the whole process of digitisation,   were recorded at $9991.428  million compared to
 Lahore on 12th and 13th of November, 2019. It was   industry. The IAF World Fashion Convention is a   Commerce Abdul Razzak Dawood, Li & Fung COO   nowadays. The other objective was to bring Pakistani   soft image, provide networking opportunities for   of transparency, and sustainability… The exchange   the exports of $9983.065  million during the same
 co-organised by the International Apparel Federation   unique fashion industry event, bringing the topics   Wilson Zhu, Federal Secretary of Commerce Sardar   and foreign manufacturers together and I think we   local businesses with foreign counterparts,   of knowledge was very useful and I think a lot of   period of last year.
 (IAF) and PRGMEA (Pakistan Readymade Garment   that matter and the speakers that count together   Ahmad Nawaz Sukhera; Hugo Boss MD Joachim   have succeeded.” He was also very happy with the   technological information transfer to local   people have ideas that they are scared of trying out.
 Manufacturers and Exporters Association). This was   from both the supply and demand side of the   Hensch, Chairman Interloop Musadaq Zulqarnain,   decision to hold the convention in Pakistan this year,   manufacturers, and raising awareness among local   In the conference they hear about people who have   Positive growth witnessed by textile commodities
 the first time the international convention was held in   fashion industry. Each country and city that hosts the   Cotton Council International Supply Chain Marketing   “In my experience the Pakistani people from the   textile manufacturers about global trends and   succeeded with those ideas by being courageous,   in external trade included knitwear, exports of
 Pakistan. The theme of the convention was “Building   IAF convention showcases the local aspect of the   Director William Bettendorf, Matrix Group CEO Azfar   industry are very friendly and open minded. They   demands. He said, “This was a good opportunity for   brave and innovative.” He was satisfied that Pakistan   which grew from $1971.906  million last year to
 Competitive Supply Chains Together.”  multi-faceted apparel industry. This was especially   Hasan, Gerber Technology EMEA Marketing Director   have the same issues that we have in Western   our entrepreneurs to listen and to follow the rules   has been presented as a leading sourcing   $2155.039  million during the current fiscal year,
 presented with a fashion show based on recycled   Yvonne Heinen-Foudeh, Sal Khokhar – the former   that are the demand of the world.”  destination for international brands.  showing growth of 9.29 percent.
 More than 180 delegates from 15 countries attended   materials by students of fashion and textile   EVP for Ralph Lauren, Adidas, and Calvin Klein.  Europe, for instance… The hospitality was great.   International Production Cost Comparison (IPCC)   Transformation of this NE30 yarn in a woven ring
 the event that showcased activities including   institutions at the scenic backdrop of the historic   Wonderful venue. PRGMEA did a wonderful job of   published by ITMF is designed to trace implications   yarn fabric shows a comparatively similar pattern in   The bed wear’s exports increased by 2.69
 exhibitions, seminars, conferences, and a fashion   Lahore Fort.  The feedback from foreign delegates was   hosting us here. So, I go back with a lot of positive   of the growing capital intensity in the primary textile   labor cost in Korea, Italy and the USA but a different   percent, from $1674.096 million to $1719.185
 show focused on sustainability and featured clothing   increasingly positive, saying that the event had   feelings about this country.”  industry. The publication describes manufacturing   power costs pattern, where each country’s relative   million while the exports of canvas, tents, and
 made from recycled materials.  The convention’s highlights included numerous B2B   exceeded all expectations and had set a benchmark   and total costs of yarn/fabric broken down into   share to total manufacturing costs is now below   tarpaulin have increased by 3.49 percent, from
 meetings, panel discussions on industry issues,   for future events, as it had been the most vibrant and    Hugo Boss Managing Director Joachim Hensch said   various cost elements at different stages of the   sample average. While the sample avg. rises at   $65.953 million to $68.252 million.
 President of Pakistan Dr Arif Alvi inaugurated the   workshops and seminars on sustainability and   most well organised event in the 35 years of the IAF   textile value chain. The edition adds a finishing   26pc, the share of power drops to 17pc in Italy and
 event, saying that the improved security situation of   smoothening of supply flow from vendors to textile   organising these events. Previous events had been   segment to the historical cost analysis in spinning,   Korea and 9pc in the USA. This avg. is risen by   Data revealed that readymade garment exports
 the country and the availability of a huge workforce   makers to the end consumer, and the Global   held in several cities of Europe as well as Istanbul,   draw texturing, weaving, and knitting. For the first time   Indonesia, India, Brazil, Pakistan, and China where   grew by 2.02 percent, from $1918.313 million to
 has made Pakistan a prime destination for investors   Fashion Award, etc.  Mumbai, Hong Kong, Rio de Janeiro, Porto,   also, the geographic coverage counts Pakistan and   the share of power cost to total manufacturing cost   $1957.018 million and the exports of madeup
 and business concerns. He said the country had   Shanghai and Maastricht.  Bangladesh besides Brazil, China, Egypt, India,   is between 30pc and 40pc. The data shows that the   articles (excluding towels) increased by 1.26
 tremendous growth potential and welcomed the   Global Fashion Award  Indonesia, Italy, Korea, Rep., Turkey, U.S.A., and Vietnam.  labor shares are equal to the of power shares in   percent, from $513.364 million last year to
 international attendees to enjoy the city life of the   Creative designs by students of fashion were   Speaking to TEXtalks, IAF President Han Bekke was   China, Brazil, and Egypt (i.e. 20pc, 14pc, 6pc,   $519.857 million. Meanwhile, the textile
 country as well as the scenic landscapes of the   showcased at a fashion show at the Lahore Fort   The report allows better appreciation of the relative   respectively) and that labor is relatively more   commodities that witnessed negative growth in
 northern areas. He also invited them to explore the   under the IAF Global Fashion Award. The top 10   importance of the cost elements and their   expensive than power in USA, Italy, and Korea   external trade included raw cotton, exports of
 business opportunities that the country has to offer.   contestants from renowned institutes of fashion   respective influence on the total costs. For example,   (about 14, 8, and 4 times higher, respectively) or   which shrunk by 71.84 percent, from $55.825
 Dr Alvi added that Pakistan has always been one of   design from across the country were selected to   in the Spinning Ring/NE30 category, the report   relatively cheaper in India, Bangladesh, and   million last year to $15.721 million.
 the biggest clothing exporters in the world and   display their designs at a festive fashion dinner and   shows high manufacturing cost countries (i.e., in   Pakistan (3, 3.5, and 4 times lower, respectively).
 foreign investors’ interest in the growing Pakistani   their creations were displayed at the fort. The show   USD/kg of yarn, Italy = 2.35, Korea = 1.60, U.S.A.   The exports of cotton yarn also decreased from
 market is increasing in the wake of vast business   was organised by the Walled City of Lahore Authority   his experience had been very pleasant and he saw   = 1.54) as well as countries with a higher share of   The IPCC further covers the categories of Texturing   $987.797 million to $835.325 million, a decline of
 and entrepreneurship opportunities. The president   (WCLA).  huge potential for investment and business in   labor cost (respectively 33pc, 27pc, and 31pc).   (75den/72F), Spinning Rotor/NE20, Weaving Rotor   15.44 percent whereas the exports of cotton cloth
 also lauded the employment opportunities that the   Pakistan. He said, “Visiting this conference was a   However, the share of power in both countries   Yarn Fabric, Knitting Textured Yarn Fabric, Knitting   slid by 2.09 percent, from $1630.268 million to
 country’s apparel industry gave for women and   Speakers  very inspiring journey. I met a lot of very friendly and   equals the sample avg. It reaches 21pc in Italy and   Rotor Yarn Fabric, Finishing - Knit - Continuous   $1596.271 million.
 special people.  Every year, high quality speakers including industry   very open minded people. I could sense the wish   Korea and 10pc in USA, a level comparable to that   Open Width (COW), and Finishing - Knit -
 leaders speak at the conventions. This year was no   and the energy to actually rise, and move, and   measured in Egypt.  Discontinuous (JET).
 Acknowledging that new technology is changing the   different featuring speeches, presentations, and   improve. I think there is a lot of potential here.”
 industry, the convention brought together brands,   workshops by the chiefs of the IAF, Hugo Boss
 May/June 2020
 November/December 2019                                                                  April/May 2019
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