Page 14 - May-June-2020
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                           Smart textiles global



                           market size to reach



                    US$ 5.55 billion by 2025





                  The global market size of smart textiles is   Rapidly expanding fashion and entertainment
                  expected to reach US$ 5.55 billion by 2025   as well as sports and fitness sector across the
                  with a CAGR of 30.4pc.                 Roman Haefeli
                                                              globe is expected to increase awareness of the
                                                              health benefits of smart textiles as well as
                  Information of the wearer can be            contribute to the market growth in coming years.
                  communicated by smart textiles such as   Roman Haefeli
                  physiological parameters including location,   Miniature electronics will also fuel the market
                  heart rate, blood pressure, and temperature   growth. Industry participants are increasingly
                  which can then be used in application areas  new Head of Sales
                                                              focusing on reducing form factors to facilitate
                  such as sports, fitness and healthcare.     integration, to make sensors compatible with
                  Moreover, the product is also used by those   fabric and ensure optimum comfort and wear
                  suffering from late-stage dementia as it can   ability. Since smart textiles are used in fields,
                  help refresh their sense of self. Therefore,   of SSM AG
                                                              such as healthcare and sports, it has become
                  wide usage of internet and growth in wireless   increasingly important to ensure that the user
                  technology are expected to have a positive   is not hindered through the use of
                  impact on the market growth.                electronic fabric.
                                                         Increasing customer demands require increasing sales
                                                         service responsibilities. To strengthen the worldwide
                                                         team and to achieve complete customer satisfaction,
                                                         SSM Schärer Schweiter Mettler AG is pleased to
                                                         announce the appointment of Roman Haefeli as Head of
                                                         Sales.
                         WWF to help cotton growers to
                                                         As of January 1st 2019 Roman Haefeli has started as
                                                         Head of Sales and member of the management board of
                                                         SSM Horgen. Mr. Haefeli holds a degree in mechanical
                                     increase production
                                                         engineering from the Swiss Federal Institute of
                                                         Technology (ETH) and many years of experience in
                                                         research, development, operations and sales. SSM
                                                              Speaking on the occasion, Dr Zahid Mehmood,
             The World Wildlife Fund (WWF) will help the south  welcomes Roman Haefeli and wishes him a good start
                                                              CCRI Director said, “The prime objective of the
             Punjab cotton growers to improve production and  and a lot of success and fulfillment in his new function.
             increase per acre yield under a Memorandum of    consultation was making cotton crop more
             Understanding (MoU) signed between the      Rieter is the world’s leading supplier of systems for
                                                              environment-friendly, reducing expenses and
             organization and the Punjab Agriculture     short-staple fiber spinning. Based in Winterthur
                                                              helping the growers for better cultivation and
             Department.                                 (Switzerland), the company develops and manufactures
                                                              growth of cotton.”
                                                         machinery, systems and components used to convert
                                                              Dr Zahid Mehmood further highlighted that the
             The WWF would hold workshops with the growers  natural and manmade fibers and their blends into yarns.
                                                              challenges being faced by cotton crop and said,
             under the Better Cotton Initiative (BCI) programme.  SSM Textile Machinery, based in Horgen (Switzerland), is
                                                              “The use of most modern ecology was inevitable
             In this connection, the WWF held its first  a subsidiary of the Rieter Group. SSM is the world’s
                                                              for better production of the crop. The CCRI held a
             consultation meeting in collaboration with the  leading supplier of precision winding machines in the
             Multan Central Cotton Research Institute which  fields of dyeing, weaving and sewing thread preparation
                                                              joint consultation session with the WWF to provide
                                                              a platform to all cotton growers.”
             was attended by a large number of growers.  and enjoys success in individual segments of filament
                                                         yarn production.
                May/June 2020
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