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28                                                                                                                                                                                                                             29                                                            Dr Khalid Abdullah (Cotton Commissioner, Government   by Mr Mazhar Mirza (Cotton Council International),

                      World Cotton Day 2020
        Happenings   by TEXtalks and Cotton Council                                                                                A huge number of people participated at World Cotton Day.  World Cotton Day 2020. Cake Cutting Ceremony  Happenings                                              the Chief Guest. Over 130 industry experts, cotton   Participants for the Panel were Atif Dada (Dada Sons),
                                                                                                                                                                                                                                                                                                                                                      among renowned experts in the Cotton field.
                                                                                                                                                                                                                                                                                                    of Pakistan) honored the event with his presence as
                                                                                                                                                                                                                                                                                                                                                      Dr Shafique Ahmed (Better Cotton Initiative), Asad
                                                                                                                                                                                                                                                                                                    growers, analysts, researcher, and other stakeholders
                                                                                                                                                                                                                                                                                                    attended the event physically while more than 300
                                                                                                                                                                                                                                                                                                                                                      Imran (WWF-Pakistan) and Dr Zulfiqar Ali (National
                                                                                                                                                                                                                                                                                                    joined through the virtual platforms (Facebook live,
                                                                                                                                                                                                                                                                                                                                                      Textile University). All participants exchanged their
                       celebrated in Lahore, Pakistan
                                                                                                                                                                                                                                                                                                    zoom etc).
                                                                                                                                                                                                                                                                                                                                                      views on the importance of Cotton fiber, shared their
                                                                                                                                                                                                                                                                                                                                                      research for innovation and the activates to uplift the
                                                                                                                                                                                                                                                                                                                                                      quality cotton production.
                                                                                                                                                                                                                                                                                                    The program started with Mazhar Mirza (CCI
                                                                                                                                                                                                                                                                                                    Representative, Pakistan) address to the audience
                                                                                                                                                                                                                                                                                                    with his welcoming remarks followed by the
                                      International USA
                                                                                                                                                                                                                                                                                                                                                      “Cotton First” of products made with Cotton was also
                                                                                                                                                                                                                                                                                                    presentation of William R. Bettendorf (Director, Cotton
                                                                                                                                                                                                                                                                                                                                                      organized among the students of different fashion
                                                                                                                                                                                                                                                                                                    Council International, USA) who gave a precise
                                                                                                                                                                                                                                                                                                    presentation on US Cotton Promotion from Field to   On the occasion, a fashion designing competition
                                                                                                                                                                                                                                                                                                                                                      institutions mainly included Institute of Art, Design &
                                                                                                                                                                                                                                                                                                    Fabric. He discussed about CCI’s Partners in      Management and Lahore School of Fashion Design.
                                                                                                                                                                                                                                                                                                    Pakistan and Cotton Day events along with US      Cash prizes and awards were distributed among the
                                                                                                                                                                                                                                                                                                    Cotton’s Sustainability Program - The US Cotton Trust   winning participants. The winners were
                                                                                                                                                                                                                                                                                                    Protocol.                                         1st Position with cash of Rs. 25,000 and the Award:
                                                                                                                                                                                                                                                                                                                                                      Abbas Ali
                                                                                                                                                                                                                                                                                                    In his presentation, Dr Khalid Abdullah (Textile   2nd Position with cash of Rs.15,000 and the Award:
                                                                                                                                                                                                                                                                                                    Commissioner Pakistan) briefed about Cotton       Fatima Saleem
                                                                                                                                   Yousaf Fareed. TEXtalks International. Vote of thanks  W.C.D 2020 celebration cake                                                                               production in Pakistan and the challenges it faces   3rd Position with cash of Rs.10,000 and the Award:
                                                                                                                                                                                                                                                                                                    and the role it can contribute for the developing   Saman Afzal
                                                                                                                                                                                                                                                                                                    economies.
                                                                                                                                                                                                                                                                                                                                                      Yousaf Fareed (TEXtalks International) offered a vote of
                                                                                                                                                                                                                                                                                                    A Panel discussion on the topic of “The Economic   thanks to all the participants. The event concluded with
            Dr Khalid Abdullah. Cotton Commissioner. Chief Guest  William R. Bettendorf. Director. Cotton Council International, USA                                                                                                                                                                and Social Impact” was also conducted, moderated   the Cake cutting ceremony followed by the Dinner.
            World Cotton Day was being celebrated in different   World Cotton Day 2020 on October 07, 2020 in Pearl
            countries across the globe with various events giving   Continental Hotel Lahore. The event gathered
            exposure to stakeholders from the cotton community.   farmers, processors, researchers, fashion designers,
            In Pakistan, TEXtalks International and Cotton    and retail brands to educate the participants on the
            Council International organized the celebrations of   advantages of cotton fibre in the textile value chain.


















            Mazhar Hussain Mirza. Pakistan Representative. Cotton Council International, USA  Panel discussion moderated by Mazhar Hussain Mirza of CCI, USA










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            Atif Dada. Dada Sons. Panel Discussion           Asad Imran. WWF-Pakistan. Panel Discussion

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