Page 33 - October-November-2017

32 An Interview with weaving with our best-in-class machines. education. Our past experience with the Sulzer (one of 33

the companies that now make up Itema) training
Interview Mr Christian Straubhaar TEXtalks: Can you please brief about the machines facility opened in Pakistan in 1994 has been extremely Interview
installed in the ITEMA campus?
positive allowing our company together with Noon to
Christian Straubhaar: In ITEMA Campus we have, for
thoroughly train over 1,600 Pakistani technicians. We
the time being, installed one A9500p Airjet Machine
want to build on that success and provide a modern
with a Stretch Shirting style in weaving width 220 cm
environment conducive to learning and knowledge
Group Sales & Marketing Director, Itema Group - Italy and a R9500p Rapier Machine with a Stretch Denim facility with the latest machinery in an ergonomic
style also in weaving width 220cm. These are just the
transfer. The collateral advantages of training and
first two weaving machines installed for the launch of education are endless. Continuous and timely training
the ITEMA Campus and reflect two of the main of weaving mill technicians will undoubtedly increase
markets of strategic importance for us in Pakistan that not only their performance and output, but also the
we are fully committed to serve with the right competitive advantage of their employers, the textile
equipment in the next years. We will of course evaluate mills across the country, and, why not, entire country of
the need to change, as necessary, the weaving machines Pakistan.
and/or the styles woven for training purposes in order to
best reflect the needs of our clientele. TEXtalks: how do you see the potential and the
capabilities of the local textile weaving industry in
TEXtalks: What kind of training sessions will ITEMA Pakistan?
conduct in this Training Center? Christian Straubhaar: The textile industry of Pakistan
Christian Straubhaar: Although our weaving is very well organized. The mills’ owners, managers
machinery range is very user-friendly and and personnel are impressive, very professional
straightforward to use, we, nevertheless, believe that people who know what they are doing. It is a
mastering the finest aspects, as well as hands-on sophisticated market, geared to compete at the very
practical sessions with instructors can go a long way in top of the worldwide textile market. I believe that
order to further familiarize weaving mill personnel with ITEMA can support Pakistani mills with our latest and
our technology. We are so excited about our most advanced weaving machines that we have, thus
technology that we want to share the vast enabling them to boost even more their success and
technological possibilities with our customers and be the success of their customers. We see a great
available for face-to-face interaction in order to pass on potential here in Pakistan in the near future.
as many handy tips on how to get the most out of our
looms and optimize performance, versatility, TEXtalks: What are the latest products from Itema
consumption, as well as efficiency statistics. For and how is the response from the industry?
example, it is still a little known fact that Itema airjet Christian Straubhaar: The latest loom we brought
weaving machines consume on average between 10% onto the market, our R9500terry Rapier Machine has
and 20% less air than the alternatives on the market been from the start a very successful product, instantly
today. This and other advantages of using Itema loved and appreciated by terry weavers around the
machines will come out first-hand during the training globe in pursuit of the very best technology to weave
ITEMA is a leading global provider of advanced Christian Straubhaar: This step is very important for sessions in ITEMA Campus Lahore for the ultimate luxurious, premium quality terry fabrics. Repeat orders
weaving solutions, including best-in-class weaving us. Since one year we have been looking to make benefit of the Pakistani textile industry. In addition, we and a huge volume of sets sold worldwide have both
machines, spare parts and integrated services. On 4th some major improvements in Pakistan and decided tell our customers to come here, bring their weft yarns, contributed to making our R9500terry weaving machine
of October 2017 the company opened a weaving training that in order to demonstrate in the best way our bring their textile designers, test the machines, as well the most successful terry machine in recent history.
campus with the name “ITEMA Training Campus.” devoted commitment to the Pakistani textile industry, as learn how to best ue the technology to their
we would establish a meaningful physical presence of advantage. I think this message is important and we TEXtalks: How do you see Pakistani market for
Mr Christian Straubhaar, Group Sales & Marketing ITEMA working in close collaboration with NOON will increasingly encourage our customers to make the ITEMA products?
Director, Itema Group, shared his views with TEXtalks International, our agent. That is why we have decided most out of the Itema Campus facilities. Christian Straubhaar: I see it very positively. We have
International about the decision made by two authorities to open our ITEMA Campus today. This campus is finalized many deals in the last few weeks. We are
and also its effects on the textile sector of Pakistan. equipped for now with two looms and is fully dedicated TEXtalks: How do you see this training center progressing rapidly, quicker than what I had expected
to our Customers - to come here in order to see and changing game in the textile sector in Pakistan? and I am confident that next year will be an even better
TEXtalks: What made you take the steps of touch the machines and also to receive hands-on Christian Straubhaar: Everything starts with year for us in Pakistan.
founding training center in Pakistan? training and demonstrate what one can expect when

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