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            Paolo Milini, Vice President, Sales & Business    colors are better on traditional printers and prefer to
            Development for MS Printing Solutions S.r.l., Caronno   still print on rotary machines. We don’t think we’ll go
            Petrusella, Italy, a developer of digital ink-jet printing   back, however. We’ll keep our rotary machine and                                                          - Changeover time between production runs is     developing what he would eventually call the MS
            systems. “Implementing new technology takes time,   screen table, but it’s more expensive and                                                                          greatly reduced. “You only need time to change   LaRio in 1996 (LaRio is the name of the northernmost
            but eventually digital printing will become accepted   complicated; we think it’s crazy to do traditional                                                              fabrics, around 10 minutes, and if you don’t need to   of the three branches of nearby Lake Como; in fact,
            like seat belts in a car.” To illustrate that reluctance,   printing today.                                                                                            change fabrics, it takes one minute to change the   the stylistic “A” in the graphic representation of the
            though digital textile printing has been a viable                                                                                                                      digital files versus 120 minutes for traditional   LaRio name is an outline of the famous lake). Nearly a
            technology for nearly 10 years the latest usage   To elaborate on his point, Curti noted that in 2007 not                                                              printing,” marveled Lino Curti, Federico’s son and   decade-and-a-half later, in 2010, the LaRio was
            figures indicate that it accounted for just 3% of the   a single meter of textile printing done by SCR was                                                             SCR’s Vice President of Operations.              launched as the world’s first “single pass” digital printer.
                                                                                                                                                                                   - Digital printing allows for faster printing speeds, but
            textile-printing market in 2015. Despite that, some
                                                              digital, but by 2011, 50% of the company’s printing
 Living The Digital Dream  industry insiders are confident that rate will grow to   was of the digital variety, and he estimates that as                                           with no loss in printing quality. “The quality is the   One look at the capabilities that the LaRio, which is
                                                                                                                                                                                                                                    the only single-pass digital printer in the world that
                                                                                                                                                                                   same no matter what speed you print at and the
                                                              much as 80% of the printing will be done digitally in
            20% of the market by the end of 2020.
                                                                                                                                                                                   speed is capped only by the rate that the ink can be
                                                                                                                                                                                                                                    works with both reactive and disperse inks, would
            Taking The Digital Leap                           2016.                                                                                                                injected,” said Lino Curti.                      bring to his printing operation and Federico Curti was
                                                                                                                                                                                                                                    sold. “In 2015, we started thinking about the single
                                                                                                                                                                                   - SCR used to need 3,000 square meters (10,000
 LaRio Single-Pass Ink-Jet Printer: Next-generation   One company that has fully embraced the idea of   In addition to higher print quality, there are several                     square feet) of space to store its printing screens and   pass because the market was changing and we
            digital textile printing is Stamperia di Cassina
                                                              other significant benefits to digital printing – most
                                                                                                                                                                                                                                    needed to break out of the market,” he said. “It was
                                                                                                                                                                                   cylinders, but without the need for those traditional
 textile-printing technology from MS Printing Solutions to   Rizzardi, or SCR. The company originated in Como,   notably, savings in time and space, faster print                  printing components, that space can now be used to   emotional to go with the LaRio, we thought it was
                                                              speeds and the ability to print with both reactive inks,
 grow business and to optimize operating costs                which are used with fabrics like wool, cotton and silk,                                                              store more fabrics.                              crazy, but here we are. We saw that single pass
                                                                                                                                                                                                                                    could be a new way for us to improve digital printing.
                                                              and disperse inks, which must be used with
                                                                                                                                                                                   A Perfect Partnership
 “Eventually digital printing will be accepted like seal belts in a car”   polyester. The most notable benefit of the LaRio’s                                                      SCR’s conversion to digital printing was aided by   The LaRio is incredible. We can do 40 to 50 meters
                                                                                                                                                                                                                                    (131 to 164 feet) per minute, double the speed of
                                                              ability to dispense both types of inks from the same
 Paolo Milni, MS Printing Solutions.                          machine is that the changeover time between inks is                                                                  having a partner that was committed to the cause in   rotary, with none of the problems of rotary printing.”
                                                                                                                                                                                   MS Printing Solutions. After being in business for
 “Customer have said to us that I came to you because you have a LaRio.”   only 10 minutes, compared to 120 minutes                                                                nearly two decades as a designer, developer and   “The LaRio is like two machines in one,” added Lino
                                                              associated with traditional printing.
 Federico Curti, President Stamperia di Cassina Rizzardi (SCR)                                                                                                                     distributor of screen and rotary technologies for use   Curti. “The quality is the same no matter what speed
                                                              Additional Benefits of Digital Printing:                                                                             in high-end, roll-to-roll textile printing, Luigi Milini   you print at, and we’re currently printing at 35 meters
                                                              - The time and resources needed to prepare and                                                                       made the critical, forward-thinking decision in 2002 to   (114 feet) per minute, while the LaRio has a maximum
                                                              clean the components (screens, cylinders, etc.) on                                                                   deemphasize the old technologies and go all in on   of 75 meters (246 feet). And with the LaRio the heads
                                                              traditional machines are eliminated. “There is a big                                                                 the digital-printing revolution. MS Printing Solutions,   are stable, the alignment is fixed; with other types of
                                                              di erence with water usage. When you print with                                                                      which was acquired by Dover Corporation, Downers   printing it can be hard to print in the same spot.”
                                                              digital, you need nothing, just put the fabric on the                                                                Grove, IL, USA, in 2014, produced its last
                                                              machine,” said Curti. “With traditional printing, you                                                                conventional machine in 2007 after building around   Coupled with an equally large MS Maxi-D Fabric Dryer
                                                              have to put an order into the color kitchen; you have                                                                2,000 of the machines between 1983 and 2007.     from MS Printing Solutions, the LaRio setup takes up an
                                                              to mix the ink, have to prepare the cylinders, and                                                                                                                    entire wall in SCR’s printing shop, but with the space
                                                              have to clean the screens. Then the color kitchen                                                                    SCR firmly entered the digital-printing universe in   saved through the elimination of the need for screen
                                                                                                                                                                                   2007 with the purchase of 10 MS JP5 Ink Jet Digital   storage, it looks like a natural fit in the facility.
                                                                                                                                                                                   Printers from MS Printing Solutions, which at the time
             The MS LaRio not only revolutionizes the textile-printing process, but it can
             be controlled from anywhere in the world via iPad, iPhone or any other                                                                                                could print at a maximum speed of 20 linear meters   Conclusion
             handheld device.                                                                                                                                                      an hour. Today, the same machines can print at 100   Confronting change can always be a scary
                                                                                                                                                                                   linear meters per hour max. The company later    proposition, but when it can be accomplished with a
 Federico Curti, President of Stamperia Di Cassina Rizzardi (SCR), and his son, Lino, Vice President of Operations  Italy, in 1947, but relocated in 1984 to the northern Italian   added a pair of larger MS JP7 models with a     trusted partner at your side, the task is made easier.
 We all remember the days when film cameras were   accustomed to the old ways can be leery of the   town of Cassina Rizzardi, which is about a 40-minute drive                     maximum printing speed of 335 linear meters an   Federico and Lino Curti knew digital textile printing
 at the cutting edge of photographic technology.   new. Some textile printers in the fashion industry fell   from the European fashion hub of Milan.                               hour. Those purchases, though, were just the     was the future and they also knew that MS Printing
 They ascended to those heights because the film   into this camp when new digital textile printing                                                                                                                                 Solutions was a trendsetter in the transition to the
 was easy to load, use and develop, especially when   came onto the market some 15 years ago. Though   SCR is unique among textile printers in that the                                                                             new technology, with the LaRio setting a new
 compared to the old days when cumbersome   they could see the benefits of digital printing, they   company not only does third-party printing for many                                                                             standard within that realm. This year alone, SCR
 photographic plates and darkrooms were required   were still married to the old screen or rotogravure   recognizable high-end fashion labels (some of                                                                              anticipates it will print two million meters (6.6 million
 to produce a photographic image. Photographic   (rotary) printing technologies. This means that they   whom, in a bit of irony, prefer their fabrics to still be                                                                   feet) of fabric on the LaRio machine out of the more
 technology took another gigantic leap forward when   may be consciously forsaking the advantages in   printed with rotary printers), while also designing and                                                                      than seven million meters (23 million feet) it will
 the digital camera was invented, which eliminated   terms of optimized printing times, costs and, most   selling its own proprietary fabric designs. “We are                                                                       produce this year.
 the need for film, the trip to the store to get the film   significantly, quality that converting to next   going through a revolution with digital printing, and
 developed and even the uncertainty of how the   generation digital ink-jet printing machines can   digital printing has completely changed the market,”   Since the printing heads on the MS LaRio are  xed, there can be no loss of   “We feel the market is very interested in SCR now because
                                                                        alignment as the ink is dispensed, which helps eliminate printing errors.
 pictures would turn out.  provide. “It’s a very conservative industry and they   explained Federico Curti, President of SCR. “The                                                                                                  we have a LaRio,” said Federico Curti. “Customers have
 are not really open to the change; some people still   colors, shades, fastness of the ink are much better   may be closed, or a cylinder may break, which will                                                                    said to us that I came to you because you have a LaRio.
 But as with anything new, users who have grown   don’t consider digital as an industrial solution,” said   with digital. Some of our customers say that the   delay the print run at least 24 hours.                               The market is happy we have a LaRio; it has helped us
                                                                                                                                                                                   appetizer before the main course. Luigi Milini began   change our approach to the market.”
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