U.S. department store retailer JCPenney has relaunched its Xersion activewear line as part of its private-label brands’ more comprehensive overhaul. The move also taps into trends seen during the coronavirus pandemic where consumers working from home are seeking more comfortable clothing.
J. C. Penney Company, Inc. (doing business as JCPenney and abbreviated JCP) is an American department store chain with 840 locations in 49 U.
S. states and Puerto Rico.
Designed by JCPenney’s in-house product development and design team, the activewear incorporates sweat-proof pockets, reflective and anti-odor elements, venting, thumbholes, compression, built-in mesh, and chafe-free seams.
Women’s sports bras and high-waist leggings stay in place with three compression levels – studio, move, and train – to match the workout.
The Xersion brand’s relaunch is the first of several planned new installments in 2021, which follows the repositioning and launch of several exclusive JCPenney brands in 2020, including introducing the Stylus “styleisure” line and Linden Street home brand.
Michelle Wlazlo, executive vice president and chief merchant, JCPenyy, said, “We are kicking off 2021 in the best way possible – offering new and improved merchandise to our customers. We know it can be challenging for customers to find activewear that delivers on performance, technology, design, comfort, and style, and the new Xersion product is sure to impress with updated details to help our customers meet their wellness goals.”
The price range of the new products varies from $12-70 across divisions.
