Unused or unsold branded fabrics are a source of concern for retailers.
In addition, fast fashion has impacted the environment due to introducing new textiles into the market quite often. Furthermore, excessive production of these textiles is posing a threat to our ecosystem as the textile is one of the highly polluting industries in the world.
Therefore, to solve this issue, LVMH has partnered with fabric recycling business Weturn. The companies will turn the unused branded fabrics back into threads.
Weturn, started in 2020, has created a network for recycling fabrics, linking textile manufacturers and fashion houses. Sophie Pignères, the founder of Wereturn, said, “Our ambition is to contribute to the revival of the European textile industry by demonstrating that a product’s value lies in its raw materials.
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The move is part of the luxury group’s Life 360 environmental program. The platform’s role is in making unused luxury fabrics available to the group’s brands and waste collection company Cedre, which helps LVMH break down unsold products, as other examples of partnerships in the environmental realm. As part of its environmental program, LVMH aims to prolong the life of its products through repair services and, in the longer term, offer products with a minimal environmental footprint. As a result, LVMH plans to bulk up services for clients like repair, polish, upcycling and recycling precious materials like leather and fur.
