Aeon, one of the largest retailers in Asia, is introducing a range of recovery wear called Topvalu Select Celliant – undershirts that use the first-ever Celliant fibers from Hologenix that are pure white. The new range will be available in around 350 stores throughout Japan and at Aeon’s official online store, Aeon Style Online.
Aeon is expecting sales of Topvalu Select Celliant to increase substantially by 2025. Many men prefer to wear white undershirts under their business shirts in Japan, and in response, Aeon planned and developed the pure white Celliant undershirt.
Seth Casden, Hologenix Co-Founder and CEO, said, “We are very excited by the introduction of the first-ever CELLIANT product in pure white. Achieving this pure white color took a lot of dedicated effort from our global research team, and we commend Aeon for being the first to introduce it to the consumer market.
”
Hologenix, LLC, headquartered in Pacific Palisades, California, is a materials science innovation company that energizes all aspects of life. Its flagship product, CELLIANT®, is an infrared responsive textile that provides myriad wellness benefits and is an ingredient in world-class brands across multiple industries.
CELLIANT is rigorously tested by a Science Advisory Board composed of experts in photobiology, nanotechnology, sleep medicine, and diabetes and wound care. The Science Advisory Board has overseen nine peer-reviewed published studies that demonstrate CELLIANT’s effectiveness and the benefits of infrared energy.
