Reima x WWF: The upcoming sustainable collection

Reima is the leading premium performance wear brand for active children. Reima provides good quality, year-around, tip-to-toe wardrobe for children ages 0 to 12. Reima, in collaboration with WWF, is launching a new capsule collection.

The limited-edition Reima x WWF collection is launching on July 19, 2022. It is a celebration of the rich biodiversity and magic of nature.

For every Reima x WWF item purchased until December 2022, Reima will donate 2€ to WWF’s global conservation efforts. The total contribution amount – a minimum of 100,000€ – will be shared after the campaign ends. For the fantastic key visual of the Reima x WWF collaboration, Reima has teamed up with the Finnish wildlife photographer Konsta Punkka, known for his mesmerizing nature and animal images.

When Konsta interacts with wildlife, it is always on their terms; he believes nature is perfect just as it is. Moreover, Reima feels exactly the same about kids.

WWF is one of the world’s largest and most respected independent conservation organizations, with over 5 million supporters and a global network active in more than 100 countries and territories.

WWF’s mission is to stop the degradation of the Earth’s natural environment and to build a future in which humans live in harmony with nature by conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.