Urbanisation, rising incomes and e-commerce adoption are reshaping the Kingdom’s demand for home furnishings.
Saudi Arabia’s home textile market is expected to grow at a CAGR of 4.2% between 2025 and 2034, supported by rapid urban development, a buoyant construction pipeline and shifting consumer lifestyles. As new housing supply expands and middle-class households increase their discretionary spending, the demand for bedding, bathroom linens, upholstery and decorative textiles continues to strengthen.
A surge in home construction, renovations, and interior upgrading is fuelling the consumption of home textiles, particularly among younger, urban households. E-commerce is gaining traction as a preferred distribution channel, offering greater convenience, wider assortment and competitive pricing. Online platforms’ ability to harvest consumer data is also improving retailers’ pricing and assortment strategies.
Global cultural exposure — amplified by travel, social media and Western design influence — is steering consumers toward modern, minimalist aesthetics, replacing more traditional ornate preferences. This shift is accelerating market demand for contemporary home décor.
Cotton is expected to gain notable market share, aided by its breathability and suitability for Saudi Arabia’s hot, arid climate. Meanwhile, the rapid expansion of online retail is set to reshape competition as both global and regional platforms broaden reach and deepen customer acquisition.
With consumers increasingly valuing convenience, modern design and climate-appropriate materials, retailers must accelerate digital transformation and strengthen omnichannel models. A focus on sustainable fibres, smart textiles and customised offerings could unlock new growth opportunities. For global brands, localised design and faster supply-chain responsiveness will be critical to capturing the Kingdom’s expanding demand through 2034.
