Selfridges vows to make almost half its fashion products sustainable by 2030. The move follows from the launch of Selfridges’ Project Earth initiative in 2020, at which Selfridges committed to achieve net zero carbon emissions by 2040
The company aims at “at least one resale, rental, refill, repair or recycled product” from the fashion arm of the business. The move follows from the launch of Selfridges’ Project Earth initiative in 2020, at which Selfridges committed to achieve net zero carbon emissions by 2040.
The retailer has also focused on reselling pre-owned goods via its “Reselfridges” label. Customers also have the option of renting designer pieces or having repairs done to extend the life of products.
Selfridges managing director Andrew Keith said, “We recognize we need to challenge ourselves to accelerate change.
We don’t have all the answers, but we are committed to finding solutions, through a continued imaginative approach to retail innovation.
The scale of our ambitions cannot be underestimated but we are inspired by what lies ahead and how we bring this to life for our customers.”
