H&M which is opening a world-first 2,713sq m store at the Trafford Centre which is one of its biggest store investments this year; has filed a lawsuit against Shein for copyright infringement, according to court documents filed in Hong Kong.
The Swedish fashion giant is stated to be seeking unspecified damages and an injunction to stop the Chinese fast fashion rival from infringing on its copyrighted designs. The case was filed in July 2021 and its next hearing is scheduled to take place in July 2023.
According to media reports H&M in its complaint has attached the photographs of items that it accuses Shein of copying. These items include swimwear and sweaters.
According to Bloomberg, the filing included photos of H&M items, such as swimwear and sweaters, as “evidence” that Shein had stolen its designs. An H&M spokesperson accused the Chinese-owned brand of infringing its designs.
Many well-known artists accuse the brand of making billions by creating a secretive algorithm that astonishingly determines nascent fashion trends and by coupling it with a corporate structure, including production and fulfillment schemes that are perfectly executed to grease the wheels of the algorithm including its unsavory and illegal aspects.
Shein faces Hong Kong court for copyright infringement
