After years after it was banned in India the ultra-fast fashion brand Shein is set to enter the Indian market again through a partnership with retail
Reliance Industries, which operates more than 15,000 stores across India that sell a range of products including groceries and clothes would also look after Shein sales. Shein will likely source fabrics from small businesses in India as this could help Shein diversify its supply chain beyond China.
The agreement would allow Shein to use retail Reliance’s sourcing capabilities, warehousing, and logistics infrastructure along with its portfolio of online and offline stores.
The fast fashion brand facing scrutiny in the US over its alleged sourcing of Xinjiang cotton has confirmed that the partnership is set to go ahead but also refused to comment any further.
The Shein App was banned in India by the Indian government, along with 59 other apps, because it believed at the time that the platforms posed a “threat to sovereignty and integrity”. In 2022, businessman Sumit Jasoria launched a fast fashion brand, ‘New Me’, as a Shein replacement in India, offering its Gen Z target audience over 500 new garments a week.
Shein the fast fashion giant of the world has 5,000-plus factories. Reliance has a textile manufacturing division that produces around 1.8 million meters of fabric per month at its Naroda complex in India for its own Vimar branded apparel range, which is sold on the domestic market.
The company also works with a large network of textile, yarn, and garment suppliers in the country.
Shein to market through Reliance Industries in India
