Cone Denim has launched “Cone Community Collection.”, for supporting its efforts to end the global water crisis and increase access to clean water. Cone will donate a portion of proceeds from the sale of its water-inspired Clean Water selvage denim to Water.org, an international nonprofit organization that has positively transformed millions of lives around the world with access to safe water and sanitation.
Featuring a teal selvage I.d. for water conservation awareness, Cone’s Clean Water denim is made from OCS-certified 100% organic cotton with comfort stretch and dyed using Distilled Indigo. These indigo dyes are known to be the cleanest on the market and part of Cone’s eco-friendly dye technologies. Sustainability and conservation remain a core focus that drives Cone’s development and production of new denim with significant reductions in water consumption, chemicals and energy used throughout the process.
Many countries do not have access to safe water, resulting in many diseases and deaths amongst those living in underprivileged parts of the world. Among 785 million people, about 1 in 9, lack access to safe water and, tragically, nearly 1 million people die each year from water, sanitation or hygiene-related issues.
Steve Maggard, president, Cone Denim said, Access to clean, potable water should be a basic human right and Cone is excited to introduce its newest Cone Community denim designed to help bring more awareness to this global crisis. Water is a precious resource and Cone remains committed to responsible water hygiene and conservation efforts. I am excited by our team’s efforts to drive sustainable innovation and produce denim in a way that uses less water and fewer chemicals, minimizing environmental impact and returning cleaner water back into the environment.”
