Hong Kong’s Crystal International Group Limited has launched Jeans Redesign Collection with the Ellen MacArthur Foundation and more than 90 industry leaders to scale up denim circularity in the foundation’s Jeans Redesign project. The lineup includes 98 percent organic cotton jeans, mushroom-derived finishing, and no rivets, which make them 100 percent recyclable. Fabrics feature certified organic materials and safer chemicals that comply with the Zero Discharge of Hazardous Chemicals (ZDHC) Manufacturing Restricted Substance List (MRSL). Water-saving laser technology is used to achieve a worn-in look.
As the commitment to driving the circular economy, Crystal International’s new Jeans Redesign Collection aligns with the Jeans Redesign Guidelines developed by 80 denim experts, an industry-wide effort to provide minimum requirements on garment durability, material health, recyclability, and traceability. With high quality and low environmental impact, the new circular products can withstand a minimum of 30 home laundries while retaining the test standard of durability. In addition, with the components designed to be disassembled for reuse and recycling and correct labeling, it enables easy identification of jeans to facilitate the effective collection, sorting, and recycling processes.
Crystal Denim, the denim division of Crystal International, will continue working closely with the manufacturing partners and customers to rethink the denim design and production to create fully circular products and highlight the ongoing commitment to eliminate wastes and reduce harmful chemicals and pollution. In 2021, Crystal International has worked with a customer to introduce more than 40 styles, over 230,000 pairs of Jeans Redesign jeans to protect the planet together.
