The Tommy Hilfiger Group announced that it has partnered with English model, presenter and author Alexa Chung for Fall 2014. Chung will step into the role of guest editor for the Tommy Hilfiger Fall 2014 women’s collections, and her choices will be featured in select Tommy Hilfiger stores in Europe and on tommy.com/alexachung.
For this unique initiative, Chung has selected her must-have pieces for the season – from outerwear to holiday statements. As Guest Editor, she has complemented her must-have looks with styling tips and exclusive behind-the-scenes imagery from her fashion shoot, photographed at Milk Studios in downtown New York City. The program will launch on October 7, 2014 with Chung’s “Shake Up Your Wardrobe” feature, and she will reveal her new favorite looks and style essentials in Tommy Hilfiger stores and on tommy.com every month through January 2015.
“We are excited to partner with Alexa Chung as guest editor of our Fall 2014 women’s collections,” said Tommy Hilfiger. “Alexa is the true definition of an ‘it’ girl – she’s cool, witty, smart and has a great sense of style. She knows how to mix of-the-moment styling with classic design for a unique look that’s totally her own. Alexa will give our customers an insider’s view of her must-have pieces from our seasonal collections, all presented through shoppable content on tommy.com and in select Tommy Hilfiger stores across Europe.”
Launching in October, Chung will reveal her must-have fall essentials: a versatile cowl-neck sweater, a black A-line flare skirt, and rock-and-roll-inspired black leather leggings with moto details on the knee. She pairs the look with her “dream coat” – an oversized wool-blend cocoon coat in gray plaid. Her final picks for the month include button-down blouses in tonal indigo and camouflage print, an everyday low-rise skinny jean, and a navy blue wool-blend cardigan.
“I’m very excited to be working with Tommy Hilfiger – the ultimate purveyor of preppy style,” said Alexa Chung. “To be embraced by such a behemoth of an American fashion brand is a huge honor.”
The launch of Chung’s guest editorship and its dedicated imagery will be shared globally via Tommy Hilfiger’s social media channels. Friends and followers of the brand are invited to join the conversation using #TommyHilfiger on Facebook, Twitter and Instagram.
